Our associates love to be part of and give back to their local communities. We host a variety of activities throughout the year to make it easier for all of us to make a difference.
Through our Eagles in the Region program, our U.S. and Canadian community captains help locate local non-profit organizations that support the American Eagle Outfitters Foundation mission of encouraging youth development and conserving the environment. They also seek out opportunities where associates can come together to volunteer as a team.
For example, in 2010, several Eagles in the Region advocates combined their quarterly donations to support Operation Warm. This charity provides winter coats to children in need in several U.S. markets. Our donation of $9,500 provided much needed coats to nearly 650 children.
Our Eagles Team of Ten program is a global initiative designed to support our associates' volunteer efforts by providing a $500 donation to charitable organizations where at least 10 associates participate together in a community service or fundraising project. In 2010, our associates took part in 42 Team of Ten projects throughout the U.S. and Canada, leading to donations of $21,000.
We encourage our associates to contribute to their favorite non-profit organizations and matches donations on a dollar-for-dollar basis to eligible institutions throughout the United States and Canada. We also host special matching gift opportunities throughout the year. For example, in August 2010 after the oil spill in the Gulf of Mexico, we matched donations made to the Student Conservation Association, which was actively engaged with the U.S. Fish & Wildlife Service and other local organizations in the rescue of pelicans, sea turtles and other species that were harmed by the tragedy.
In conjunction with our 2010 Back To School "Live In These" marketing campaign, we encouraged associates to donate gently used jeans to teens in need in their local communities. Associates in our stores, distribution centers and corporate offices took part and donated more than 5,000 pairs to local homeless shelters.
In honor of our associates who serve our country, we made a $2,500 donation to The Mission Continues on Veterans Day 2010. The Mission Continues offers service fellowships to wounded and disabled veterans and organizes volunteer projects aimed at engaging veterans, as well as the public, in volunteer service. The organization's vision is to build an America where every returning veteran can serve again as a citizen leader, and where together we honor the fallen by living their values through service.
Every holiday season, we strive to go the extra mile to serve in our local communities. Some of our associates provide holiday gifts to local foster children, while others donate to their local food banks or adopt a family to provide gifts. In 2010, our Pittsburgh-based corporate office associates provided holiday gifts for more than 200 local children and teens in need.