American Eagle Outfitters, Inc. is proud to create innovative opportunities for our customers to support their local communities, and help people in need when disaster strikes around the world.
To help commemorate the 40th anniversary of Earth Day in the US, we invited our customers to donate to the Student Conservation Association's programs that empower young people to conserve the environment. American Eagle Outfitters matched all customer contributions and made an additional donation to SCA in honor of the AEO store that raised the most funds. Additionally, we partnered with SCA on an Earth Day sweepstakes, featuring a shopping spree at American Eagle Outfitters and other prizes.
77kids also took part in Earth Day by partnering with Plant-It 2020. For every sales transaction that took place on Earth Day, 77kids donated $1 to Plant-It 2020 to plant a tree. In all, 1,287 trees were planted.
In support of Breast Cancer Awareness month, Aerie donated $1 for every bra sold to Bright Pink, ultimately raising $50,000. Bright Pink is a national non-profit organization that provides education and support to young women who are at high risk for breast and ovarian cancer. They arm young women with knowledge, options and a positive attitude, and offer companionship and empathy during their journey. Bright Pink empowers women to take control of their breast and ovarian health, and in turn, realize the freedom and peace of mind to live a beautiful and fulfilling life.
American Eagle Outfitters added a charity component to our annual Friends and Family festivities in 2010. Customers were invited to donate a dollar to Big Brothers Big Sisters of America and Big Brothers Big Sisters of Canada - one of our key charity partners. All customer donations were matched by the company.
77kids hosted a holiday program in 2010 called WISH4SNOW to benefit eight children's hospitals across the country. 77kids customers were invited to make a 77-cent donation to children's hospitals with each in-store purchase. Customers who donated were rewarded with a 77kids "Ya Done Good, Kid" badge sticker and bumper sticker. Additionally, customers visited www.77kids.com to make "virtual snowflakes" stating their holiday wish. Once 100,000 snowflakes were designed, 77kids by american eagle donated an additional $25,000 which was split evenly among the eight hospitals.
American Eagle Outfitters hosts activities on a variety of college campuses. In 2010, we donated T-shirts to Villanova University's "The Saint Thomas of Villanova Volunteer Day." On that day, 6,000 students, faculty, administration and alumni banded together and committed to perform a full day of volunteer service in the Philadelphia community.