One of the key ways we strive to bring about positive social change is through strong, long-standing partnerships with charities that make a difference.
Since 1997, AEO, Inc. and the AEO Foundation have supported Jumpstart, a national early education organization headquartered in Boston that works toward the day every child in America enters school prepared to succeed. Through extraordinary attention in yearlong relationships, Jumpstart inspires children to learn, adults to teach, families to get involved, and communities to progress together. Each year, Jumpstart pairs over 3,500 trained college students in one-to-three ratios with preschool children in need of assistance. Since 1993, Jumpstart has trained more than 20,000 college students and community volunteers to deliver its program to more than 90,000 preschool children nationwide.
When we joined forces with Jumpstart, we became its first national sponsor. We were also the founding sponsor of Jumpstart Pittsburgh and Jumpstart's official clothing provider, supplying the organization's college student mentors - known as Corps members - with their Jumpstart uniform of hats, t-shirts, and hoodies. American Eagle Outfitters, Inc. also provided t-shirts for children enrolled in the program.
Since then, we have developed several campaigns to celebrate Jumpstart Corps members, including the annual AE Spirit of Service Awards, which pay tribute to outstanding leadership and recognizes select students with a college scholarship. By showcasing young people who make a difference in their community, we honor Corps members, inform our customers about Jumpstart, and inspire young people to be active and responsible citizens.
American Eagle Outfitters, Inc. is also a founding national sponsor of Jumpstart's Read for the Record, a campaign to raise awareness about the importance of early education - and also set a world record for the largest shared reading experience ever. During the fifth annual campaign in 2010, our associates participated along with thousands of others across the U.S. and Canada to read to more than 2 million children.
The Student Conservation Association (SCA) is a national conservation force of high school and college students who protect America's natural resources and restore our environment. SCA members serve every day, in every state, as environmental stewards, rangers, researchers, educators and in other critically needed capacities. Rendering two million hours of service annually, SCA volunteers make substantial contributions to the improvement and preservation of America's public lands while developing a powerful ethic of conservation service. Since 1957, SCA's hands-on programs have helped to build new generations of conservation leaders, inspire a lifetime of stewardship, and help save the planet.
AEO is currently the presenting sponsor of SCA's Alternative Spring Break program. This distinctive program sends dozens of college students from across the United States to national parks, such as the Grand Canyon, to complete two weeks of conservation service.
AEO is also the major sponsor of SCA's recruiting activities on approximately 300 college campuses and high schools nationwide. As part of our 2010 holiday marketing theme, "Reclaim the Outdoors," we partnered with SCA to underwrite five unique environmental preservation projects in Pittsburgh, Washington, D.C., Houston, Seattle and Detroit.
Big Brothers Big Sisters (BBBS) is justly renowned for success in youth mentoring. BBBS's mission is to help children reach their potential through professionally supported one-to-one relationships with measurable impact. The organization serves 5,000 communities across America with a quarter of a million active matches. In Canada, BBBS works in 1,000 communities supporting more than 30,500 matches. BBBS also works with major companies who understand the value of successful mentoring. In 2006, American Eagle Outfitters, Inc. launched a partnership with BBBS through a signature fund raising event, Bowl For Kids' Sake. In 2010, associates from our stores, distribution centers and Corporate Office all took part in Bowl For Kids' Sake events, and the AEO Foundation donated $150,000 to help BBBS achieve sustainable growth to serve more children throughout the U.S. and Canada.
Many associates in our Corporate Office, New York Design Center and Distribution Centers participate in BBBS's workplace mentoring programs. Our volunteers are actively engaged with their Littles and speak enthusiastically about their experiences, both with the BBBS program and with the Littles themselves.