Meet Jamie S., American Eagle Outfitters’ Associate Social Media Marketing Manager who oversees our current Live Your Life contest. Read on to learn more about what it’s like to work in social media, tips for entering our contest, and more about Jamie!
How did you discover your passion for social media?
My first job out of college was at an advertising agency. I had some exposure to digital marketing and launched the agency’s social presence on Facebook and Twitter. From there I was hooked! I love writing and have always been outgoing and talkative so social media was a perfect fit for me.
Jamie with the social media team in November 2011.
How did you get your start in social media?
When I first started at American Eagle social media was about a third of my job because I also worked on digital advertising and search marketing. As social continued to grow it became a bigger and bigger part of my job until there was so much to do that I started solely working on social media.
What misconceptions do you think people have about working in social media?
Most people’s perception of a job in social media is sitting behind a computer and tweeting or being on Facebook all day. It’s so much more than that – we tell the story of the brand. We develop one-on-one relationships with our customers and welcome them to be a part of the conversation and our brand. There is also the constant evaluation of new platforms and technologies, reporting and analytics that most people don’t even realize is a part of a job in social media. Another big part of working in social media is internal education. Things are always changing in the social landscape and it’s our job to keep our business partners up to date and aware.
Who or what has been the most important influence in your life?
This is a tough one because I’ve had many great influences but I would have to say my Grandfather. My Grandmother was diagnosed with Alzheimer’s Disease when I was younger and he was her sole caretaker. My Grandfather’s devotion to her was inspirational. He showed me what true love is and that it can push you through the hardest times in your life. He had a never give up attitude and perseverance that has influenced me with my life and career.
What tips do you have for someone who wants to work in social media?
Network, network, network! I can’t emphasize enough how important it is to make connections in the industry. Also, make sure you have a strong social presence and find social media influencers on Twitter and LinkedIn to connect with and learn from.
What is next on your ‘To Do In Life’ list?
Travel! I’ve been dragging my husband all over the place. Since we’ve been married we’ve been to Mexico, Italy, Turkey, Greece, Boston, NYC, San Francisco and Sonoma – just to name a few. Next up this summer are Barcelona, Ibiza and Paris!
Jamie with her husband in San Francisco!
How would you describe your style?
I would describe my style as Classic. I keep things simple and don’t buy in to too many trends. Scarves, dark denim and wedge boots are staples of my wardrobe. I have found myself trying out more trends recently though because I see people wearing them around the office and they always look so good!
What is your favorite place you have traveled to for AE?
San Diego. I went for a conference 2 years ago and had a great time exploring the city on my down time. The food and weather were amazing!
Jamie loves traveling for work, but also loves coming home to her dog Morgan!
You’ve worked extensively with Project Live Your Life. What is the most rewarding part of that experience? The day the contest launched and entries started rolling in was the most rewarding part. Our team worked so hard to get us to that day and seeing it come alive was awesome.
What makes a Project Live Your Life entry stand out to you?
A smiling face makes an entry stand out to me. People are so serious in their photos sometimes. I want to see that you are happy, having a good time and enjoying life!
What tips do you have for someone who wants to enter the contest?
Be yourself. Make sure you tell us anything unique about you. Show us your artwork, music, dance clips or anything else that can help us to know who you are as a person. We want to know your story so make sure you find the videos, photos and words that help to portray you the best.