In 2010, American Eagle Outfitters, Inc. donated more than 107,000 T-shirts, shorts, pants, skirts, shoes and personal care items were donated to World Vision, a humanitarian organization dedicated to tackling the causes of poverty and injustice by working with children, families, and their communities. World Vision serves close to 100 million people in nearly 100 countries around the world regardless of religion, race, ethnicity, or gender.
When the devastating earthquake rocked Haiti at the beginning of 2010, American Eagle Outfitters responded by making a $50,000 donation to Mercy Corps to aid in relief efforts. In partnership with Filter Magazine, we also offered our customers an exclusive compilation CD to benefit relief and recovery efforts in Haiti. The CD, entitled "Hear to Help," was sold in all AEO stores across the U.S. and Canada and on-line at ae.com. 100% of the $10 retail price was donated to Oxfam America. The effort raised nearly $100,000 to provide water, latrines, plastic sheeting, and relief materials to Haitians in need after the earthquake.
When the cholera epidemic hit Haiti in October 2010, American Eagle Outfitters, Inc. responded by making a $2,500 donation to International Medical Corps. International Medical Corps prioritizes health care for vulnerable groups in Haiti. Their primary health care clinics target the displaced, those under the highest risk, and those with little or no access to affordable health care. They have provided more than 160,000 patient consultations through a network of 13 primary health care clinics serving the city of Port-au-Prince as well as rural areas throughout Haiti.
To mark the first anniversary of the 2010 earthquake in Haiti, Concern Worldwide U.S. and American Eagle Outfitters partnered to raise funds to rebuild and support schools in the country. Limited-edition, AE-designed "Help Haiti Heal" T-shirts were sold in American Eagle Outfitters stores throughout the U.S. and at ae.com. The T-shirts were made in Haiti, by Haitians, to raise awareness about the continuing need to help Haiti heal. Thanks to the support of a Concern Worldwide donor, 100% of all sales were donated, raising more than $414,000 for the continuing Haitian recovery.
In July 2010, monsoon rains led to massive flooding and mudslides that devastated many regions of Pakistan and affected more than 20 million people. American Eagle Outfitters, Inc. supported flood relief efforts by making a $50,000 donation to Oxfam America and matched all associate donations to Oxfam. Oxfam helped provide nearly 1.9 million people with water, sanitation, shelter, and livelihood support.
The Business Council for Peace, better known as Bpeace, believes the path to peace is lined with jobs. Put simply: Bpeace believes that more jobs mean less violence. Bpeace is a non-profit network of business professionals who assist entrepreneurs in conflict-affected countries to help create significant employment and expand the economic power of women. The organization's goal is to create one million jobs across 1,000 communities. In 2010, American Eagle Outfitters, Inc. made a $2,500 donation to Bpeace to help launch their program in El Salvador.
In 2007, American Eagle Outfitters, Inc. donated $62,500 to the Vietnam Children's Fund to help build a school in the Long An province near Ho Chi Minh City, Vietnam. The goal of the Fund is to move beyond the past tragedies of Vietnam's many wars and look to the future by building schools. In December 2009, one of our senior executives met with local students and teachers in the Long An province and helped dedicate the new school building.