AEO® BRAND PROTECTION
Authentic American Eagle Outfitters® clothing is available in our stores and on ae.com.® To find official stores near you, please visit www.ae.com/storelocator.
If you think you have seen counterfeit AEO merchandise, you may contact our legal department directly. Please include as much information as possible by describing the merchandise you saw, where you saw it, and any additional information you can provide.
The American Eagle Outfitters® brand dates back to 1977. Since then, we have taken every measure to provide you with only the highest quality apparel. Counterfeit merchandise deceives consumers and deprives them of the world-renowned AEO® quality that our brand name ensures. Since counterfeit merchandise does not undergo our rigorous inspection and testing processes, it does not meet our high standards. At American Eagle Outfitters, we recognize that counterfeiting is a serious, world-wide problem, and we are taking measures to combat the unauthorized production and sale of our merchandise. We participate in numerous task force enforcement actions throughout the country in conjunction with law enforcement offices, record AEO® trademarks with both customs offices both domestic and abroad to help prevent the transport of counterfeit goods, and pursue both criminal and civil legal actions against counterfeiters. Review the timeline below to learn more about what we're doing to combat counterfeiting.
- 12/11: More than10,000 pairs of counterfeit boots were seized overseas with the help of Customs
- 11/11: A tip from one of our customers successfully helped AEO stop the sale of counterfeit garments.
- 6/11: AEO seized more than 42,000 units of counterfeit shirts directly from the factory.
- 3/11: Israeli Customs seized a large shipment of counterfeit AEO goods and prevented them from entering the country.
- 2/11: Working with Pakistani law enforcement, AEO seized a large quantity of counterfeit merchandise before it entered into the stream of commerce.
- 11/10: AEO prevented several companies from selling infringing and counterfeit AEO merchandise in Panama and secured penalties and fines from all of them.
- 8/10: AEO and Latvia Customs successfully stopped counterfeit AEO merchandise from entering the country by seizing the goods upon arrival.
- 5/10: Mexican Customs worked with AEO to seize counterfeit merchandise as it passed through customs, effectively stopping the transportation of a substantial amount of counterfeit goods.
- 2/10: Panamanian Customs seized merchandise that infringed AEO trademarks. Fines and Penalties were collected against the importer.
- 11/09: A customs seizure in the Dominican Republic led to a penal claim against a store that was selling unauthorized AEO merchandise.
- 5/09: AEO representatives conducted an investigation into a stream of counterfeit AEO merchandise in the Southwestern U.S. With the help of U.S. Customs and Border Patrol, over 200,000 pieces of counterfeit apparel were seized.
- 3/09: AEO conducted supply chain inspections abroad for quality assurance and compliance purposes.
- 9/08: AEO collaborated with a well-known athletic footwear manufacturer to seize counterfeit shoes in Israel.
- 4/08: AEO officials travelled abroad to ensure quality and compliance in AEO's supply chain.
- 2/08: By educating and cooperating with customs authorities around the world, AEO strengthened brand protection abroad.
- 2/08: AEO discovered the sale of counterfeit AEO apparel in Georgia and confiscated the merchandise.
- 3/07: As a proven breeding ground for counterfeiters, AEO investigated and pursued vendors at off-price shows.
- 1/08: American Eagle Outfitters takes the fight overseas, battling counterfeiters in Europe, Asia, and the Middle East.
- 05/07: Retailer forced to pull merchandise from store shelves that is confusingly similar to AEO brand apparel.
- 05/07: AEO investigates and pursues discount websites purporting to offer AEO goods. Consumers are reminded that www.ae.com and American Eagle Outfitters retail stores are the only trustworthy outlets for AEO apparel.
- 03/07: Off-price shows prove to be a breeding ground for counterfeiters, as AEO continues to investigate and pursue suspicious vendors.
- 3/07: Several instances of counterfeit gift cards were reported. AEO successfully stopped sale of the gift cards.
- 6/06: AEO tightened supply chains in an effort to prevent unauthorized sales.
- 4/06: The efforts of the AEO Anti-Counterfeiting Task Force prevented 14,000 pieces of unauthorized merchandise from entering the market.
- 2/06: U.S. Immigration and Customs Enforcement collaborated with AEO to crack down on counterfeit goods trafficking in South Carolina. Here's a link to the story.
- 2/06: AEO conducted a raid and recovered a large number of counterfeit tank tops.
- 02/06: Information obtained during raids in November 2005 led to two more raids, preventing a large number of counterfeit AEO merchandise from entering the black market.
- 1/06: AEO discovered an Alabama off-price store selling unauthorized AEO apparel. AEO pursued legal action against the infringer.
- 12/05: AEO investigated factories abroad and prevented the unauthorized sale of AEO apparel.
- 11/05: Raids in New York recovered a significant amount of counterfeit goods.
- 10/05: AEO combated unauthorized sales in the aftermath of Hurricane Katrina.
- 9/05: AEO created a dedicated Anti-Counterfeiting Task Force and enlisted the help of its over 25,000 employees by encouraging them to join the fight by bringing examples of counterfeit goods to the attention of the corporate office.
For additional information about counterfeit merchandise, visit the following sites: