New Year's Eve is synonymous with Times Square. Since the year 1904 was rung in at Times Square, New Year's Eve has grown into an international party and destination event, eagerly anticipated by New Yorkers and visitors each year. More than one million revelers attend each New Year's Eve celebration, with a billion more watching on TV or online-offering advertisers an unparalleled opportunity to be part of the festivities.
Millions are drawn to the music, nightlife, shops and upscale hotels located in Times Square, now one of New York City's top landmarks.
Every day, hundreds of thousands of people, cars and buses navigate the busy streets of Times Square.
A dazzling and unique pedestrian environment, Broadway's widened sidewalks and newly opened plaza see unparalleled pedestrian traffic.
Times Square is a nexus of MTA subways, buses, and commuters from the Port Authority Bus Terminal.
One in four Midtown Manhattan office employees works in Times Square. It is the headquarters to Condé Nast Publications, Ernst & Young, Morgan Stanley, The New York Times Company & Viacom.
Of the homeowners in Times Square, 71 percent are under 50. Median income for residents between the ages of 25 and 34 is $75,000.
Twenty-five percent of all hotel rooms in Manhattan are located in Times Square. The New York Marriott Marquis hotel alone has more than 1,900 rooms.