Privacy Policy

UPDATED AS OF: July 1, 2014

American Eagle Outfitters and its subsidiaries ("AEO", "we", "us", or "our") are committed to maintaining your confidence and trust as it relates to the privacy of your information. Please read below and learn how we collect, protect, share and use your information as part of our technology platforms, including, without limitation, our websites, web pages, interactive features, and applications ("Platforms"). By purchasing our products or using our services or website, you consent to the collection, use and disclosure of your personal information in accordance with the following privacy policy. Note that this policy does not apply to information collected when you apply for an AEO Credit Card (issued by Synchrony Bank).

Quick Guide To Contents

  11. CHANGES.

1. Information Collected On Our Platforms.

Information You Provide To Us.

We receive and may keep information voluntarily given to us when you decided to make a purchase, apply for an AEO Credit Card, register on an AEO website, take part in a special promotion, or provide any other information or unique preferences to better serve you. We or our service providers may collect Personal Information (information that can be used to identify you as an individual) such as your name, email, telephone number, home address, or payment information (such as account or credit card number). The types of Personal Information we collect may vary depending on your use of the features of the Platforms. For example, we will collect your credit card number and other payment related information in connection with your purchase of products and/or services through the Platforms.

We may also collect information you provide us about other people. For example, you may provide us with the name and address for a merchandise gift recipient. When you provide us with personal information about the intended recipient of a shipment, we use that information for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient to provide information pertaining to the status of the shipment. We rely on you to obtain the intended recipient's consent to our use of their personal information for these limited purposes.

Information Collected Automatically.

Usage Information. Whenever you visit or interact with the Platforms, we, as well as third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Platforms are accessed and used ("Usage Information"). Usage Information may include browser type, device type, operating system, application version, the page served, the time, your geolocation, the preceding page views, and your use of features or applications on the Platforms. This information helps us keep our Platforms fresh and interesting to our visitors and allows us to tailor content to a visitor’s interests.

Device Identifier. We or our service providers automatically collect your IP address or other unique identifier ("Device Identifier") for the Device (computer, mobile phone, tablet or other device) you use to access the Platforms. A Device Identifier is a number that is assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier. We may use a Device Identifier to, among other things, administer the Platforms, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, and gather broad demographic information for aggregate use.

Cookies; Pixel Tags. The technologies used on the Platforms to collect Usage Information, including Device Identifiers, include but are not limited to: cookies (data files placed on a Device when it is used to visit the Platforms), mobile analytics software and pixel tags (transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed). Cookies may also be used to associate you with social networking sites like Facebook and Twitter and, if you so choose, enable interaction between your activities on the Platforms and your activities on such social networking sites. We, or our vendors, may place cookies or similar files on your Device for security purposes, to facilitate site navigation and to personalize your experience while visiting our Platforms (such as allowing us to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location, or demographic information). A pixel tag may tell your browser to get content from another server.

We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your Device until you delete them).

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or (ii) set your browser to automatically reject any cookies. However, please be aware that if you disable or reject cookies, some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your Account. AEO does not respond to "do-not-track" setting in users’ web browsers. You can also learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browsers.

For more information on advertising using cookies and how to opt out of advertising cookies specifically, please see Advertising; How To Opt-Out below.


We use the information we collect about and from you to answer your questions and requests; provide you with access to certain areas and features of the Platforms; verify your identity; deliver merchandise and services that you purchase online; communicate with you about your account and activities on the Platforms; tailor content, advertisements, and offers we serve you; improve the Platforms; comply with license obligations; and for purposes disclosed at the time you provide your Personal Information or otherwise with your consent. We may also use the information we collect to administer giveaways, contests, birthday programs and similar promotions, and special customer recognition programs such as AEREWARDS.


Except as described here, we will not provide any of your Personal Information to any third parties without your consent. We may share non-Personal Information, such as aggregate data and Usage Information with third parties. We may also share your information as disclosed at the time you provide your information, as set forth in this Privacy & Cookie Notice and in the following circumstances:

Third Parties Providing Services on Our Behalf. We may share your Personal Information with third parties that perform functions on our behalf such as service providers that host or operate our Platforms, analyze data, process transactions and payments, fulfill orders or provide customer service; advertisers; sponsors or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance and "powered by" partners or partners in co-branded sites. Your Personal Information may also be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties to provide you with product information and promotional and other offers. For example, Synchrony Bank manages an online credit center. When you visit the web site, Synchrony Bank receives the information you provide for the purpose of assisting AEO with the administration and management of the AEO Credit Card. Synchrony Bank may have its own policies that govern the site when you apply for a credit card.

Your Agreement to Have Your Personal Information Shared. While on our Platforms, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook or Twitter. If you agree to have your Personal Information shared, your Personal Information will be disclosed to the third party and the Personal Information you disclose will be subject to the privacy policy and business practices of that third party.

Business Transfers. We may share your Personal Information with other entities and our affiliates primarily for business and operational purposes. In the event that AEO is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction.

Legal Disclosure. We may transfer and disclose your information to third parties to comply with a legal obligation; when we believe in good faith that the law or a governmental authority requires it; to verify or enforce our Terms of Use or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect our rights or property or security of third parties, visitors to our Platforms or the public.


We may receive information about you from third parties. For example, if you are on another website and you opt-in to receive information from AEO, that website will submit to us your email address and other information about you so that we may contact you as requested. You may also choose to participate in a third party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third party website) through which you allow us to collect (or the third party to share) information about you, including Usage Information and Personal Information such as lists of your friends, "likes", comments you have shared, groups and location. Services like Facebook Connect give you the option to post information about your activities on our Platform to your profile page to share with others within your network. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their "connections" or information about you is otherwise accessible through your "connections’" web page, profile page, or similar page on a social networking or other third party website or interactive service. We may supplement the information we collect about you through the Platforms with such information from third parties in order to enhance our ability to serve you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you.


You may always direct us not to share your Personal Information with third parties, not to use your Personal Information to provide you with information or offers, or not to send you newsletters, emails or other communications by: (i) modifying your registered user information on the Platforms; (ii) sending us an email at; (iii) contacting us by mail American Eagle Outfitters, c/o Customer Relations, 77 Hot Metal St., Pittsburgh, PA 15203or (iv) following the removal instructions in the communication that you receive. Your opt-out request will be processed within 30 days of the date on which we receive it.

If you wish to modify, verify, correct, or delete any of your Personal Information collected through the Platforms, you may edit your registered user information or contact us at the above address or email. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Platforms. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. It may not always be possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We do not control certain privacy settings and preferences maintained by our social media partners like Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.


We may use third party ad network providers to help present ads on the Platforms, as well as other service providers to evaluate and provide us with information about the use of the Platforms and viewing of our content. Such providers may place and access cookies, pixel tags, or similar technologies on your Device to serve you ads or other content personalized to your interests which they infer from your browsing on the Platforms and other sites you have visited. In doing so, the provider collects or has access to non-Personal Information such as your Usage Information. The use of cookies, pixel tags, or similar technologies by these providers is subject to their own privacy policies, not ours.


The Platforms are not directed to children under 13. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.


We take information security seriously and use certain reasonable security measures to help protect your Personal Information.

In addition, AEO has a program (the "Red Flag Program") designed to comply with the Red Flag Rules promulgated by the Federal Trade Commission under the Fair and Accurate Credit transactions Act of 2003. Pursuant to the Red Flag Program, AEO has identified specific patterns, practices, and forms of activity to be Red Flags signaling possible identity theft. In the instance that AEO has identified a Red Flag, AEO will follow the Red Flag Program closely to protect you against identity theft. For complete Program details please visit

However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Platforms and provide us with your information at your own risk. We encourage you to take your own steps to protect your personal information and prevent identity theft.


The Platforms may contain links to other sites that we do not own or operate. This includes links from advertisers, sponsors and/or partners that may use our logo(s) as part of a co-branding or co-marketing agreement. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies to your Device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of our Platforms (including those linked to through an email or social networking page).

The Platforms may make available chat rooms, forums, message boards, and news groups. Remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this Privacy Notice.


Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Platforms, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.

AEO and its affiliates and subsidiaries participate in the EU and Swiss Safe Harbor Framework as established by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. AEO and its affiliates and subsidiaries have certified that they adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit

In compliance with the EU and Swiss Safe Harbor Principles, AEO commits to resolve complaints about your privacy and our collection of use of your personal information. If you have complaints regarding our compliance with the Safe Harbor you should first contact us (as provided below). If contacting us does not resolve your complaint, you may raise your complaint with ICDR/AAA, please visit their website at for filing information. If you are faxing or mailing ICDR/AAA to lodge a complaint, you must include the following information: our name, the alleged privacy violation, your contact information, and whether you would like the particulars of your complaint shared with us. The ICDR/AAA dispute resolution process shall be conducted in English.


We may update this Privacy Notice to reflect changes to our information practices. We may change or add to this privacy policy at any time without notice, so we encourage you to review it periodically.


Postal Mail

If you do not want to receive promotional mail from AEO via postal service, send a letter stating this with your name and address to, or to our mailing address below. You can also call us at 1-888-232-4535 with your request.


When you fill out one of our forms or other requests for information, you may choose to receive e-mail that informs you about new merchandise in our stores or online, as well as special offers and promotions. In addition, we may send you e-mails to help us learn more about you and your preferences. If, after you have shared your e-mail address with AEO, you decide that you do not want to receive e-mail from AEO, you have several options to let us know of your preferences:

  • You can go to, access your Account profile, uncheck the box marked "Send me e-mails with promotions" and follow the instructions
  • You can unsubscribe from promotional e-mails at any time by clicking on the hyperlink shown in AEO e-mails and follow the instructions to indicate your unsubscribe preference
  • Contact AEO customer relations as set forth below

As it relates to questions you might have about our Privacy Policy or if you have a concern that AEO may have failed to adhere to this Privacy Policy, please call customer relations at 1-888-232-4535, e-mail, or write us as follows:

American Eagle Outfitters
c/o Customer Relations
77 Hot Metal Street
Pittsburgh, PA 15203
Attention: Senior Director of CRM

You may also contact us in any one of the above ways to request access to or correction or update of your personal information.

If you have specific questions regarding your AEO Credit Card, you can call AEO Credit Card Customer Service at 1-800-843-0875 during the Eastern U.S. time zone hours of 8 a.m. - 12 midnight Monday - Saturday or 9 a.m. - 10 p.m. on Sunday. You can also write to:

American Eagle Outfitters Credit Card
P.O. Box 530993
Atlanta GA, 30353-0993

Mobile Marketing Messaging

Customers may decide to have marketing messages sent directly to their mobile devices via text messaging. This program is completely voluntary, and messages will only be sent to customers who have consented to receive them. If you have errantly received a marketing text message without opting in to the program, or if you wish to opt out of receiving messages, please respond to the text message in the following manner:

  • For AE, reply "STOP" to EAGLE (32453)
  • For Aerie, reply "STOP" to AERIE (23743)

For additional help regarding your subscription to AE's Mobile Marketing Messaging Program, reply "HELP" to 32453; Aerie's Mobile Marketing Messaging Program, reply "HELP" to 23743.

Message and data rates may apply. Please consult the applicable wireless service agreement for your individual pricing plan.

By subscribing, you are agreeing to receive mobile marketing messages from American Eagle Outfitters/Aerie at the mobile number you have provided. You agree that the messages may be sent using autodial or other automated technology. You understand that you are not required to provide your consent as a condition of purchasing any goods or services. You will receive up to 2 messages per week for each subscription.

Any information you provide will be held in accordance with this privacy policy.

© AEO Management Co.