Hey Aerie Girls,  

This time of year is the worst for being bombarded with messages about ‘beach bodies,’ ‘summer bodies’ and ‘bikini bodies.’ The thing is our bodies are beautiful and worthy of wearing whatever we want 365 days of the year and we do NOT need to change for a season.

All of these messages to make us feel like we have to look a certain way have been contrived to make us buy ‘fit tea’ or try a new slimming gadget or even buy a new belly blitzing DVD. When that’s not a reason to feel under pressure to look a certain way. If you love working out you do it for you and not because the media or society has told you you have to look a certain way to wear a bikini.

I will not be working out more or cutting calories to be ‘beach ready.’ The body I already have, I respect and value all year round and know it’s worthy to be on the beach. Being on the beach is about enjoyment, living in the moment, feeling the sand between your toes and the warm sun on your skin, having fun with friends and loved ones.That’s what I want you all to be celebrating this summer– your freedom to know you are good enough just as you are.

I hope you enjoy these videos! We wanted to create something to be different from so many campaigns about ‘summer bodies’ and encourage you to have fun every day of the year in your imperfectly perfect bodies,

love iskra

x

 
 

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