Not only does Sarah Ribble design Aerie bras, she rocked them in our latest #AerieREAL photoshoot! Find out why Sarah wanted to join the shoot and how #AerieREAL has influenced her work here at Aerie.
I wanted to show that Aerie bras are made by real women for real women! In the design office, we talk a lot about body positivity and how to make our customers feel empowered, but I experience self-doubt and insecurity as much as the next person. I’d be lying if I said I wasn’t a little nervous about this photoshoot. I don’t make a habit of dancing around in my underwear in front of cameras! But I had such an amazing time and everyone on set was so encouraging and uplifting. I hope that by participating in this campaign I’ll inspire other women to love and appreciate their bodies as much as I’ve come to love and appreciate my own.
Has #AerieREAL influenced your bra designs?
Absolutely! #AerieREAL is all about comfort! There’s nothing worse than an uncomfortable bra. We’ve all experienced a too-tight band, a pokey underwire, or a strap that digs in. At Aerie, we design bras that our customers will love to wear! For example, the idea behind our Real Me bra collection was that the bras should feel “painted on” – almost like a second skin. Every time I design a bra I ask myself, “Is it comfortable? Is it functional? Is it beautiful?” An Aerie bra has to be all three!
What is your favorite bra from the new collections?
My favorite bra is the Real Sunnie Lightly Lined Wireless. It’s such an effortless style!
How does that bra make you feel?
The Real Sunnie Lightly Lined Wireless bra makes me feel so confident! I truly love this bra <3 It supports me all day, but I honestly forget that I’m wearing it – it’s so comfy!
What makes you #AerieREAL?
I think #AerieREAL means loving the things about yourself that other people might not. Loving and proudly displaying anything that “society” tells us to be ashamed of. For me, that means freckles, cellulite, stretch marks, etc. These things are a part of who we are and we should embrace them whole-heartedly. Loving your imperfections… That’s #AerieREAL.