Share the love this October. In honor of Breast Cancer Awareness Month, show someone undergoing treatment that you’re thinking of them. Make an empowering bracelet in select Aerie stores & we’ll send it along! See if your store is on the list below.

Bracelet DIY in stores

Create your own words of encouragement or get inspired by some of our faves.

  • Strong
  • Warrior
  • Fearless
  • Brave
  • U got this
  • Courage
  • Fighter
  • Real love
  • Hope
  • Hi beautiful
  • Fierce

Bracelet DIY in stores

Create a bracelet in a store near you:


See more

Better World

Recycle your bra & love your world

It’s never been more important to make the planet a…

Better World

Free The Girls

Free The Girls is a non-profit that turns your new…

Better World

Darkness to Light

Darkness to Light is a non-profit committed to empowering adults…


  1. Laura B.

    I had a mastectomy last year….One year ago today, to be exact (Oct. 18th). Aerie has been FABULOUS with helping me get fitted for bras. I had reconstruction done just before Christmas and my body continues to change. They are SO helpful and kind and make some great suggestions. I will ALWAYS buy my bras from Aerie until the end of time. I love to see you are doing something to honor women who have been diagnosed with this horrible cancer. <3

Share your comments

Thanks for sharing! Your comment will post soon. We double check first to make sure #AerieREAL Life is always a safe, positive space.