This year we are once again teaming up with Free The Girls to support their cause and make our world a better place. Read on to learn about how Free The Girls works to help women and how you can make a difference.

Free The Girls is a non-profit that turns your new or gently used bras into economic opportunity & a path to freedom for human trafficking survivors. It’s easy to help them out! Head to any Aerie store and donate a new or pre-loved bra (any brand, any style) at checkout. For every bra, bralette or sports bra that you donate, we’ll recycle it or donate it with Free The Girls. Plus, if you’re a Real Rewards member, you’ll earn $5 towards your next Aerie bra purchase with your donation.

The women in the Free The Girls program use your bra donations to start their own businesses and sell the bras in their local second-hand clothing markets. In the program, they also receive job skills training, counseling, education reimbursement & more support. Once they graduate, they receive a matching grant for their new home or business as they start a new life on their own.

As of 2020, we’ve donated more than 54,000 bras thanks to YOU & all of your help!

Learn more about Free The Girls here.

See more

Better World

Bright Pink® 2022

Let’s get REAL about your health! For the 13th year in a row, we’re partnering with Bright Pink, a non-profit…

Better World

Celebrating Global Week of Inclusion with Special Olympics

It’s Special Olympics’ Global Week of Inclusion! We’re honoring this special week by celebrating the…

Aerie Fam

Honoring & Celebrating Pride Month

Happy Pride Month, Aerie fam! As June comes to a close, we want to end…


  1. Annalisa

    I have quite a few bras to donate/recycle, but no Aerie nearby. Why not include American Eagle in this? 🤷‍♀️😔

  2. Erika

    Is this still an active program in March 2020?

    1. Aerie

      Hi Erika! Yes it is. You can donate your bras to Free The Girls in any Aerie store.

  3. Ann

    Hi can we still donate our bras in Aerie stores?

    1. Aerie

      Yes! You can!

  4. Karel

    Does this include sports bras and bralettes?

  5. Claudette C

    Hi can we still keep donating our bras in 2021? And does it matter if it's not an aerie bra?

    1. Aerie

      While we aren’t currently accepting donations, keep an eye out for updates!

  6. Andrea

    Are you still accepting bra donations?

    1. Aerie

      Unfortunately we are not currently accepting donations but we encourage to keep an eye out if that changes.

  7. Jessica

    Are you taking donations currently?

    1. Aerie

      Hi Jessica!

      Yes! Please visit one of your local Aerie stores to donate!

  8. Erin OHara

    how long will you be accepting donations?

    1. Aerie

      Hi Erin!

      This partnership is ongoing! So be sure to stop in your local store to donate!

  9. Clancy Collins

    Better World does amazing work, they have changed our lives numerous times. Got SCDSS emailed to you now.

Share your comments

Thanks for sharing! Your comment will post soon. We double check first to make sure #AerieREAL Life is always a safe, positive space.