We are once again teaming up with Free The Girls to support their cause and help make our world a better place. This year, in addition to our on-going bra donation destination in Aerie stores, the Aerie Real Foundation is awarding a $50,000 Signature Grant to Free The Girls. Read on to learn more about the donation, how this non-profit works to help women and how you can make a difference.

In honor of Earth Month, the Aerie Real Foundation is proud to announce a $50,000 grant to Free The Girls, a non-profit that turns new and gently used bras into economic opportunity & a path to freedom for sex trafficking survivors. Many resale locations classify bras as underwear and therefore do not accept them. Bras are also hard to recycle. However, Free The Girls finds new life and purpose for discarded bras and has kept more than 1.5 million bras out of landfills while supporting the circular economy in a way that assists fellow women around the world.

The women in the Free The Girls program use your bra donations to start their own businesses and sell the bras in their local second-hand clothing markets. In the program, they also receive job skills training, counseling, education reimbursement & more support. Once they graduate, they are eligible to receive a matching grant for their new home or business as they start a new life on their own.

Want to help? Head to any Aerie store and donate a new or pre-loved bra (any brand, any style) at checkout. For every bra, bralette or sports bra that you donate, we’ll recycle it or donate it with Free The Girls.

As of 2022, Aerie has donated 61,000 bras thanks to YOU & all of your help!
(So far in 2023, we’re already up to 4,000 bras!)

Learn more about Free The Girls here.

Donate a new or pre-loved bra (any brand, any style) at checkout. For every bra, bralette or sports bra that you donate, we’ll recycle it or donate it with Free The Girls.

Are you a Real Rewards member? Earn $5 towards your next Aerie bra purchase with your donation.

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  1. Annalisa

    I have quite a few bras to donate/recycle, but no Aerie nearby. Why not include American Eagle in this? 🤷‍♀️😔

  2. Erika

    Is this still an active program in March 2020?

    1. Aerie

      Hi Erika! Yes it is. You can donate your bras to Free The Girls in any Aerie store.

      1. Deanna

        Is the program running in Canada?

  3. Ann

    Hi can we still donate our bras in Aerie stores?

    1. Aerie

      Yes! You can!

  4. Karel

    Does this include sports bras and bralettes?

  5. Claudette C

    Hi can we still keep donating our bras in 2021? And does it matter if it's not an aerie bra?

    1. Aerie

      While we aren’t currently accepting donations, keep an eye out for updates!

  6. Andrea

    Are you still accepting bra donations?

    1. Aerie

      Unfortunately we are not currently accepting donations but we encourage to keep an eye out if that changes.

  7. Jessica

    Are you taking donations currently?

    1. Aerie

      Hi Jessica!

      Yes! Please visit one of your local Aerie stores to donate!

    2. Berenice

      Is the donation and cash back per individual bra?

      1. Aerie

        Hi Berenice,

        Hi! This is not per individual bra. If you would like to donate more than 1 bra, we would love to still send them to Free The Girls.


  8. Erin OHara

    how long will you be accepting donations?

    1. Aerie

      Hi Erin!

      This partnership is ongoing! So be sure to stop in your local store to donate!

      1. Nidhi

        Hey, I went to my local Aerie store to try and donate bras and they said the partnership was over. I have 5 to donate, how do I do so, if my local aerie is not accepting donations.
        Thank you

  9. Clancy Collins

    Better World does amazing work, they have changed our lives numerous times. Got SCDSS emailed to you now.

  10. Anabel

    Hi! Are you still accepting donations?

  11. Sanem

    Are you accepting donations still?

  12. Hannah Firestone

    Are you still accepting donations?

  13. Wendy Hinojosa

    Do American eagle stores accept donations as well?

  14. Tabby

    Hi! I am just wondering if all of your Aerie locations are still accepting these donations. Thanks in advance!

    1. Aubrey

      YES! I work at Aerie and we are always accepting donations

  15. Marcy Clark

    Are you accepting bra donations for 2023?

    1. Aerie

      Yes, you can visit your local store to donate!

      1. Jennifer

        Respectfully, could you post this at the top of the page itself so people know without having to scroll, search, post, and/or call a store to find out? Thanks

  16. Hailey

    If you have more than one bra, would you get $5 towards an aerie bra each time. And, would they have to be used separately on each aerie bra.

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