Embrace the Must-Have Summer Colors: Butter Yellow, Blues, Lilacs and Pinks
Hey sunshine! As we step into the warmer months, Aerie invites you to uplift your wardrobe with a soft summer color palette. This season, it’s all about embracing sun-kissed hues and pastel tones that are bright, soft and totally mood-boosting. Ready to refresh your wardrobe? Let’s dive into this year’s summer color palette and fun ways to wear them.
Butter Yellow: The New Neutral
Move over, beige – there’s a new neutral in town and it’s buttery, sunny and oh-so-chic. Butter yellow is the breakout star this year, replacing traditional neutrals like beige and gray. This soft, creamy hue is like a warm hug for your wardrobe, bringing a touch of sunshine to any outfit.
Aerie’s take? Think of ultra-soft bralettes, sleep shorts, and loungewear sets that feel as good as they look. Pair a butter yellow bralette with matching shorts or trousers for a coordinated look that radiates warmth and comfort. For a balanced look, consider combining butter yellow with denim or crisp whites. The subtle warmth of butter yellow complements a variety of colors from navy blue to deep green.
You can also incorporate butter yellow through accessories such as scarves, handbags or shoes to add a cheerful pop of color to any look.
Blues: Calm, Cool & Collected
Soft blues are making waves this season, bringing a sense of calm and tranquility to your wardrobe. Pair light blue shades with whites or creams for a breezy, nautical inspired look, perfect for daytime outings. For a more dynamic outfit, consider mixing different shades of blue together, creating a monochromatic look that is both modern and stylish.
At Aerie, we’ve got blue for every vibe and every body — from cozy sweatshirts and easy-going tops, to breezy shorts and playful rompers, our blue summer outfits are made to match your mood, your style, and your summer plans.
Lilacs: Dreamy & Delicate
Lilac and lavender hues continue to be popular choices for Spring and Summer colors, offering a soft and feminine touch to any outfit. These pastel shades have been embraced across the fashion industry and are perfect for creating a dreamy, romantic look. Lilac pairs beautifully with soft neutrals like white, beige, or gray, creating a serene yet sophisticated palette. For a more playful approach, lilac can be combined with other pastel shades, such as mint green or pale pink, resulting in a soft, candy-colored ensemble that’s perfect for everyday wear.
Lighten up your summer wardrobe with a lilac t-shirt—it’s the perfect pop of soft color that feels fresh and effortless. Pair it with matching shorts for a lilac outfit that’s equal parts chill and cute. Whether you’re heading to brunch, lounging at home, or catching golden hour, this dreamy purple is a go-to for sunny days.
Pink: Sweet & Playful
From blush to fuchsia, pink is a versatile color that can convey a range of moods, from romantic to bold. Soft pinks are ideal for creating a gentle, feminine look and can be paired with so many colors. Brighter pinks, such as hot pink or magenta, make a statement and can be balanced with neutral tones like black or navy to ground the outfit.
Pink pairs so well with other warm hues—think coral, peach, and even pops of orange—for a vibrant, sun-kissed look that screams summer. If you’re on the hunt for the cutest pink Summer outfits, Aerie has you covered. From soft baby pink cardigans that add a sweet touch to your look, to bold and bright pink swimsuits made for poolside lounging or beach days, we’ve got every shade your summer wardrobe needs. No matter your mood or the moment, there’s a shade of pink to match.
Styling Tips to Mix & Match
There are so many ways to style the must-wear color palette of summer. Whether you choose one hue or mix and match, the key is to balance tones and textures to create outfits that reflect your personal style.
Want monochrome magic? Create a cohesive look by pairing pieces in the same color family. For example, a butter yellow bralette with matching leggings or a lilac tank top with coordinating shorts. You can also mix and match! Combine different pastel shades for a playful and dynamic outfit.
Create Your New Fav Summer Outfit
Embrace the soft Summer color palette with Aerie! Designed to bring comfort, style and a pop of color to your wardrobe, these Summer colors are sure to brighten your day and closet.