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New Aerie stores!

We’re opening (& revamping) new stores across the country this year. See if a store near you is on the list & come check out your new space! At every store, we'll have drinks, treats & freebies opening weekend to celebrate. See if your store is on the list & check back soon for new…
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Recycle your bra & love your world

It’s never been more important to make the planet a better place. See how you can help this Earth Day and EVERY day! All year long, we’re proud to partner with Free The Girls on a bra donation and recycling program. Every bra (any brand or style) that you donate in an Aerie store will help create…
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How to: Lemon sorbet

Squeeze the day! This lemony treat is easy to make (& even easier to eat). Bring it to the pool, your summer picnics, long weekend parties... or just your couch any time you need a sweet refresh. WHAT YOU NEED 1 lemon peel, diced1 cup water1/2 cup sugar1/2 cup lemon juice1/2 cup seltzer waterSlice of…
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Welcome to your #AerieREAL Life!

Hey you! If you know us, you know we talk a lot about #AerieREAL. It’s about power. It’s about positivity. It’s about no retouching. What we don’t always talk about is how to get there—how to reach a place where you truly feel good about yourself. #AerieREAL Life is for all that and more. This…
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Stylist’s Picks: NEON

This summer is looking brighter than ever. Get your sunnies out for new neons! What is your fave neon product? Comment below & tell us! Start from the bottoms with the deets on this all-new Tie High Cut Cheeky Bikini Bottom: it has a fun tie at the front, high cut leg to show off…
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Stylist’s Picks: SQUEEZE THE DAY!

Hello, yellow! Wear it in a set with this Crop Tie Tank and matching Sunday Short in extra soft fleece. This look is super easy and super Aerie. Squeeze the day! It’s the summer trend you never knew you needed… lemons! Keep it squeezy on top with this Baseball Hat. We made it easier than…
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Skin positivity with Kate Trimarki

In honor of skin cancer awareness month this May, we’re proud to share Kate’s story, one of strength and survival in the face of Melanoma. Today, Kate is a healthy mom of 5, and she uses her experience to spread awareness and encourage others to be proactive about their skin health. Can you share your…
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Long weekend packing guide

Yes, you CAN pack light and still have endless options for a 3-day weekend. Use tips from the pro: our Stylist, Erin! Bring pieces in a tight color palette so you can mix and match them any way you want and make multiple outfits. Her guide is all about having less and still getting the…
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Introducing your new #AerieREAL Role Models

The more we share our power, the stronger we all become. Introducing your new #AerieREAL Role Models! https://youtu.be/iVJDs9nVbsY Iskra, Body Positivity Activist Real power: Lifting up others Iskra been there through it all—sharing the #AerieREAL love since 2014, championing body positivity and challenging the modeling industry to include women of all shapes, sizes and abilities.…
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All things neon

Get your sunnies out! This season, we’re all about all things neon. Go for an all-bright look up or pair them with a basic black—there’s no wrong way to go neon! https://youtu.be/MQDHGoC6iHk The bike short is this summer’s MVP, in soft cotton Chill or 4-way stretch and wicking Move fabrics. With our newest neons, you can wear bike shorts in…
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Stylist’s Picks: Sweetest treats

Erin’s latest picks are inspired by all the flavors and colors of gelato. Sweet! Get the look: Triangle Bikini Top| Pique High Waisted Bikini Bottom| Tassel Beach Coverup| Baseball Hat Like any good gelato order, this look mixes and matches two of Erin’s favorite flavors. Try Neon Peach with your bikini top and Lavender with your high waisted bottoms,…
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Strength & self-defense with Kendra Smith

She's a Kickboxer, Stuntwoman, Trainer, former WWE Pro Wrestler... & the ultimate badass. Use Kendra's tips to feel strong & confident every single day. 1. Carry yourself with confidence https://youtu.be/q53NYs3Y2us 2. Base get up https://youtu.be/3QSUAE0tTM4 3. Set clear boundaries https://youtu.be/1P4PiBnLZ9M 4. Single grip wrist release https://youtu.be/KbS7dk4YTKg 5. Double grip wrist release https://youtu.be/jwV9iYXwwI4 Follow Kendra on…
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#AerieREAL Life Workshop: Body confidence & beyond

Body confidence. What does it mean? How can we get it? How do we hold onto it? Join Cultural Expert & CEO of Talk To Jess, Jess Weiner, and #AerieREAL Role Model & Self-Care Activist, Iskra, on the journey to loving yourself. We’ll talk about the REAL truth behind beauty ideals and learn how to create…
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We love our moms!

They got it from their mamas! To get ready for Mother's Day, we talked with some members of the Aerie team about the role their moms have had in their lives. Heather, Aerie Digital Brand Manager Heather with her mom, Elaine Heather told us why her mom, Elaine, is her role model: "My mom has…
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How to: Using your Aerie BFF (Best Fit Finder)

Find your new feel-good bra with the BFF (Best Fit Finder): our Aerie-exclusive way to measure your bra size. Watch Iskra show you how to use it, or follow the steps below. All that matters? Finding the bra that feels best! https://youtu.be/kikJMJbeLp0 Before you start, make sure you’re in a lightly lined bra and a…
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Introducing our newest #AerieREAL Ambassadors

This year, we more than doubled our #AerieREAL Ambassador universities from 10 to 25! The goal of the program is for every girl to feel good and know that the REAL you is the best you. We feel that one of the best places to do this is on campus! We spoke with Laurie Mattock, Manager…
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How to: Green smoothies

Going green never tasted so good. Get the recipe below! What you need 1 green apple2 celery sticks1/2 cucumber1 cup spinach1 tablespoon fresh ginger1 cup water, coconut water or almond milk1 scoop collagen peptides or protein* *Optional What to do Core and slice your apple into quarters.Peel and slice your half of cucumber.Using a cheese grater,…
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What’s your swim sign?

We teamed up with astrologer Jennifer Racioppi to learn how to shop for sunshine AND your astrological sun sign. Check out Jennifer’s all-new take on finding the suit for you! From Jennifer: Exposing your skin in a swimsuit takes courage and confidence. While buying a new suit can feel challenging, it does not need to…
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Get to know #AerieREAL Role Model Iskra

Iskra has been there through it all—sharing the #AerieREAL love since 2014, championing self-love and challenging the modeling industry to include women of diverse shapes, sizes and abilities. As an #AerieREAL Role Model since 2016, Iskra’s real power has always been clear: lifting up others. https://youtu.be/Hs33QfHqePI Every day, Iskra empowers everyone she meets: “I’m able…
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Find your fit with the #AerieREAL Bra Guide!

Finding a bra you love should be empowering. Shop bra fits for every outfit, every event and every day with our bra guide! This guide lets you browse hundreds of styles with the latest and cutest colors, fabrics, designs and prints. Ranging from more cushioned push up bras to unlined bralettes and low-impact sports bras,…
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Real Talk with Jen Foyle: Motherhood

Our fearless leader and Aerie Global Brand President, Jennifer Foyle, got to where she is today because of the strength she learned from her mom. We talked with Jen about some of the most important lessons she learned from her mom, and what she hopes to teach her own daughter, Maggie. What is the best…
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Stylist’s Picks: Summer layers

Layer a boyfriend tee under your wrap dress & make it extra special. There’s a lot to love about Erin’s latest look! 5 easy pieces, endless summer love. Layer for sunshine with a Distressed Boyfriend Tee under a cute gingham Wrap Dress. Keep it comfy with your first layers, like this Padded Bralette our newest Flora Lace and pretty printed…
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Stylist's Picks: Oh HI summer!

Wear summer whites as early as you want in a tube & THE must-have bikini bottom of the season: the high cut cheeky. You worked hard for those tanlines. Show them off in this shoulder-baring essential: the tube. This one adds has adjustable straps for a little extra coverage, and comes in a soft woven fabric. There’s a reason…
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Role Models

Home

Meet your #AerieREAL Role Models.

Aly Raisman

Brenna Huckaby

Busy Philipps

Cleo Wade

Iskra

Jameela Jamil

Jenna Kutcher

Molly Burke

Samira Wiley

See more from amazing women changing the world.

Get REAL

Real Talk with Jen Foyle: Motherhood

Our fearless leader and Aerie Global Brand President, Jennifer Foyle,…

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Get REAL

Amy Fraser on motherhood

Amy Fraser is the founder of OKREAL, a source of…

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Get REAL

“the time has always been now”: A poem by Cleo Wade

Hear Cleo read an excerpt from her book, Heart Talk:…

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How Cleo Wade started living her dream

“Our dreams are not something you have, they’re something you…

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Real Talk: Vision

“Courage & bravery aren’t the absence of fear. It’s being…

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How Aly Raisman practices mindfulness

She’s a Gold Medal Gymnast & #AerieREAL Role Model, &…

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Symone Sanders talks authenticity

Who is Donna Burns?! She’s the TV personality created by…

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Get REAL

1 minute of mindfulness with Jess Weiner

Take a 60-second refresh with Cultural Expert & CEO of…

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