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Meet Danielle from Special Olympics

Danielle, aka Dee, has showed endless strength through her participation in Special Olympics. Although Dee has struggled to walk most of her life, she worked hard to be able to complete her first kids marathon 2 years ago, walking all on her own for the full mile. Dee also competes in swimming, bowling, track and…
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Introducing the Real Free Collection

AerieREAL is... the freedom to feel like you. Meet the newest & softest clothes you’ll never want to take off. The Real Free Collection is all about the clothes that feel even better than wearing nothing. We asked Aerie Merchandise Managers, Natalie and Katie, what makes our newest and freest collection so special. Find out why…
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Find your fit with the #AerieREAL Bra Guide!

Finding a bra you love should be empowering. Shop bra fits for every outfit, every event and every day with our bra guide! This guide lets you browse hundreds of styles with the latest and cutest colors, fabrics, designs and prints. Ranging from more cushioned push up bras to unlined bralettes and low-impact sports bras,…
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Introducing your new #AerieREAL Role Models

The more we share our power, the stronger we all become. Introducing your new #AerieREAL Role Models! https://youtu.be/iVJDs9nVbsY Iskra, Body Positivity Activist Real power: Lifting up others Iskra been there through it all—sharing the #AerieREAL love since 2014, championing body positivity and challenging the modeling industry to include women of all shapes, sizes and abilities.…
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How to: Using your Aerie BFF (Best Fit Finder)

Find your new feel-good bra with the BFF (Best Fit Finder): our Aerie-exclusive way to measure your bra size. Watch Iskra show you how to use it, or follow the steps below. All that matters? Finding the bra that feels best! https://youtu.be/kikJMJbeLp0 Before you start, make sure you’re in a lightly lined bra and a…
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Stylist’s Picks: THE easiest dress

It’s here and it’s the easiest decision you’ll make all day: this Tiered Midi Dress! In pretty stripes and a soft, breezy fabric, and with adjustable straps and an easy fit for getting your twirl on… you need this. Get the look: Tiered Midi Dress | Full Zip Hoodie | Knot Headscarf The opposite of prickly: a super soft zip…
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Meet Emily from Special Olympics

Emily is a rising high school junior who has been part of Special Olympics for 7 years. She participates in swimming, track and field and basketball, but her favorite part is the friends she's made. Emily always has a smile on her face, and keeps her spirits high by everything from singing and dancing to…
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Welcome to your #AerieREAL Life!

Hey you! If you know us, you know we talk a lot about #AerieREAL. It’s about power. It’s about positivity. It’s about no retouching. What we don’t always talk about is how to get there—how to reach a place where you truly feel good about yourself. #AerieREAL Life is for all that and more. This…
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Celebrating Global Week of Inclusion with Special Olympics

July 15th to 20th marks Special Olympics' Global Week of Inclusion: a time to come together and celebrate ALL of our abilities. To honor the week, #AerieREAL Role Models Aly Raisman and Iskra joined us to welcome 7 Special Olympics athletes into the Aerie family for a full day of #AerieREAL. We spent a day…
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Recycle your bra & love your world

It’s never been more important to make the planet a better place. See how you can help this Earth Day and EVERY day! All year long, we’re proud to partner with Free The Girls on a bra donation and recycling program. Every bra (any brand or style) that you donate in an Aerie store will help create…
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Stylist’s Picks: 100% chill

This look = 100% chill. Our Stylist, Erin = 0% chill for how excited she is about a new season of Stylist’s Picks! https://www.youtube.com/watch?v=_ZgPY2I0nfs Get the look: Chill Rib Longline Bralette| Nomad Pant This Chill Ribbed Longline Bralette is a cute little brami you can wear under anything—or on its own. Pair it with these Nomad Pants: our newest, comfiest,…
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How to: Frozen yogurt berry bites

Dare you to find a cuter treat to bring to your 4th of July party! What you need: One cup of strawberriesOne cup of blueberriesGreek yogurt (we used vanilla)Ice cube or chocolate molds What to do: Chop fresh strawberries into small pieces.Spoon strawberries and blueberries into mold.Top with greek yogurt. Freeze for 4 hours.Pop out &…
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Free The Girls

Free The Girls is a non-profit that turns your new or gently used bras into economic opportunity & a path to freedom for human trafficking survivors. For every bra that you donate (any brand or style) in any Aerie store, we'll recycle or donate it with Free The Girls. The women in the Free The…
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Real Talk with Jameela Jamil: Being an empowered woman

Actress, Activist & #AerieREAL Role Model, Jameela Jamil, joined Multimedia Reporter, Elizabeth Holmes, in LA this spring for a Real Talk about what it means to be an empowered woman. Check out some of our favorite moments from this powerful morning. What does it mean to be an empowered woman in 2019? “Being empowered means…
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Introducing our newest #AerieREAL Ambassadors

This year, we more than doubled our #AerieREAL Ambassador universities from 10 to 25! The goal of the program is for every girl to feel good and know that the REAL you is the best you. We feel that one of the best places to do this is on campus! We spoke with Laurie Mattock, Manager…
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Booty talk! A guide to choosing the best undies

Big booty? No booty? Curvy? Flat? Every girl, and every body, is different — and that includes you and yours! Your personality, everyday activities and just the way you feel about things (at any given moment!) all shape your decisions about what clothes you like to wear, from top to bottom. Although it’s easy to…
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Love the swim you’re in! It's back & bigger than ever

For the fourth year in a row, we want YOU to LOVE THE SWIM YOU’RE IN! Last year, you helped us raise $30K for the National Eating Disorders Association (NEDA), making it our most successful year yet. But we're not done. https://www.instagram.com/p/BsvbuBghpT_/?utm_source=ig_web_copy_link Created by stop-motion artist @BeccaClason. https://www.instagram.com/p/BlGrf77FQpF/?utm_source=ig_web_copy_link This year - we're taking our goal…
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New Aerie stores!

We’re opening (& revamping) new stores across the country this year. See if a store near you is on the list & come check out your new space! https://www.youtube.com/watch?v=qZGwNf2Z5GI&feature=youtu.be At every store, we'll have drinks, treats & freebies opening weekend to celebrate. See if your store is on the list & check back soon for…
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4th of July packing guide

Now starring... our fave styles for the long weekend. Get your 'merica on! Go FOURTH & get set: Smocked Button Down Dress | Eyelet Triangle Bikini Top | Eyelet String Bikini Bottom | Striped Pullover Sweater | Weekend Sweatshirt | Breezy Short | Lace-Up Scoop Bikini Top 4th of July is also THE easiest holiday…
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Real Talk with Aquabatix

Aquabatix is a synchronized swimming team that takes their sport everywhere from live events to the big screen. They tagged us in a post on Insta a while ago, and when we made a synchronized-swimmer-printed suit this season... we knew we had to get together! We talked with Aquabatix co-founder, Adele Carlsen, about the business…
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Stylist’s Picks: Knot not obsessed

It has a cute knot detail. It has pockets. And Erin is obsessed. https://youtu.be/lJaS8jFtLQo Get the one & done look: Tie Front Jumpsuit This jumpsuit has a textured woven fabric, elastic at the neckline so it won’t fall down and a stretch back for extra comfort. Yes, you should get all 3 colors.
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Get to know #AerieREAL Role Model Iskra

Iskra has been there through it all—sharing the #AerieREAL love since 2014, championing self-love and challenging the modeling industry to include women of diverse shapes, sizes and abilities. As an #AerieREAL Role Model since 2016, Iskra’s real power has always been clear: lifting up others. https://youtu.be/Hs33QfHqePI Every day, Iskra empowers everyone she meets: “I’m able…
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