{"id":23636,"date":"2015-10-29T10:00:23","date_gmt":"2015-10-29T10:00:23","guid":{"rendered":"http:\/\/blog.ae.com\/?p=23636"},"modified":"2019-07-17T18:35:28","modified_gmt":"2019-07-17T18:35:28","slug":"real-talk-with-katie-berger-swim-buyer","status":"publish","type":"post","link":"https:\/\/www.ae.com\/aerie-real-life\/2015\/10\/29\/real-talk-with-katie-berger-swim-buyer\/","title":{"rendered":"Real Talk with Katie Berger, Swim Buyer"},"content":{"rendered":"\n

It may be getting colder outside, but our buyers are already thinking spring! Get REAL with Katie Berger, #AerieSWIM<\/a> Buyer! Read on to learn more about how she helps to plan Aerie\u2019s line each season, her forecast for spring swim<\/a> and what #AerieREAL means to her.<\/p>\n\n\n\n

\"Real<\/figure><\/div>\n\n\n\n

What are the responsibilities of a buyer? <\/strong>
\nA buyer is responsible for strategizing the number of styles we can have in the store and online, along with the types of silhouettes and fits we would like to offer. Buyers work hand-in-hand with a design team that is specific to swim (though they dabble in other areas as well), who designs into our style requests. We then collectively build an assortment that we believe our customer will have to have in her closet (or swim drawer!).<\/p>\n\n\n\n

Buyers track the sales trends of the business from week-to-week (and on occasion, day-to-day) to give us insight for future deliveries \u2013 if the customer doesn\u2019t love it today, will she love something similar in a few months? A lot of the job comes from instinct, and knowing what your sales history tells you along with new trends you see coming our way! This job uses both sides of the brain\u2026 and I LOVE it!<\/p>\n\n\n\n

What trends are you forecasting for swim in \u201916?<\/strong>
\nWe are still in love with strappy swim, but we also LOVE the 70\u2019s vibes in swim \u2013 ruffles and crochet, one-pieces, crops and teeny tiny bottoms. I want to wear a one-piece with AEO denim shorts, head to the beach, and be ready for dinner in a snap!<\/p>\n\n\n\n

We can’t WAIT for swim! Let’s talk about our current collection…what\u2019s your favorite item for Holiday?<\/strong>
\nI love the fun accessories, including our gifting \u2018grab and go\u2019 collection! Great for gifting your friends, sisters or yourself! But really the bralettes<\/a> are GORGEOUS. The laces are so feminine and the stylings are so great for any day of the week. I already bought 5 of them! And wait until you see the PJ pants…they are so cozy and cute! My Christmas morning look = aerie PJ\u2019s<\/a>.<\/p>\n\n\n\n

\"Real<\/figure><\/div>\n\n\n\n

Love Katie’s look? Shop her blanket scarf here.<\/a><\/p>\n\n\n\n

Are you an early riser or a night owl?<\/strong>
\nNeither?! I can get up consistently early on the weekends, but why can\u2019t I get up during the week? I could say I\u2019m definitely a napper!<\/p>\n\n\n\n

What is your favorite city that you\u2019ve either traveled to or want to travel to?<\/strong>
\nIn February I went to Tulum in Mexico, and I have to say it is easily my favorite place I\u2019ve ever been. The relaxed, non-commercial vibe is perfect for a getaway in the sunshine. We stayed at the Hotel Mezzanine, where they brought you coffee to your door every morning, and you could take the basket out to a hammock and enjoy your coffee while looking at the ocean. I have never been so relaxed in my life! I loved it so much, I\u2019m going back in December. Next stop, I\u2019m thinking Iceland! Have you seen the pictures of that island? It looks so beautiful.<\/p>\n\n\n\n

We’re so jealous! That sounds amazing. What\u2019s 1 item you can\u2019t live without?<\/strong>
\nChapstick (and Spotify<\/a>). Oh, and actually a hair tie. Yep, definitely a hair tie too.<\/p>\n\n\n\n

What does #AerieREAL mean to you?<\/strong>
\nI think this can mean so many different things to different girls. For me it means being and loving yourself and not apologizing for it. We recently talked as a buying team about how girls apologize constantly when speaking their minds, and I think that\u2019s part of what this is about \u2013 learning how to stop apologizing for who you are or what you think and embracing and owning it!<\/p>\n\n\n\n

We love that! Thank you Katie for sitting down with us!<\/p>\n\n\n\n

Tune in to our Snapchat today (handle: aerie) as Katie gives us a behind-the-scenes look at her day at Aerie!<\/p>\n","protected":false},"excerpt":{"rendered":"

It may be getting colder outside, but our buyers are already thinking spring! Get REAL with Katie Berger, #AerieSWIM Buyer! Read on to learn more about how she helps to plan Aerie\u2019s line each season, her forecast for spring swim and what #AerieREAL means to her. What are the responsibilities of a buyer?  A buyer is responsible for […]<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"callout_image":23639,"mobile_callout_image":null,"_subheading":"","_tribe_rsvp_for_event":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[3,4,7],"tags":[189,80,176,592,593,264],"tribe_events_cat":[],"class_list":["post-23636","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","category-real-talk","category-style-trends","tag-aeriereal","tag-fashion-2","tag-interview","tag-learn-more-about-buyers-and-merchants","tag-merchandising","tag-style"],"yoast_head":"\nReal Talk with Katie Berger, Swim Buyer - #AerieREAL Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ae.com\/aerie-real-life\/2015\/10\/29\/real-talk-with-katie-berger-swim-buyer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Talk with Katie Berger, Swim Buyer\" \/>\n<meta property=\"og:description\" content=\"It may be getting colder outside, but our buyers are already thinking spring! 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See some highlights from the day (and a sneak peek at holiday swim!) below. The day's main event was a fashion show featuring our latest swim, like Mama C\u0101x's Crochet High Neck One Piece.\u2026","rel":"","context":"In "Event Recaps"","block_context":{"text":"Event Recaps","link":"https:\/\/www.ae.com\/aerie-real-life\/category\/event-recaps\/"},"img":{"alt_text":"Processed with VSCO with a6 preset","src":"https:\/\/americaneagleoutfitters.files.wordpress.com\/2018\/07\/60d90dc0-44f5-4188-acb0-74ecc2fd8220.jpg?w=350&h=200&crop=1","width":350,"height":200,"srcset":"https:\/\/americaneagleoutfitters.files.wordpress.com\/2018\/07\/60d90dc0-44f5-4188-acb0-74ecc2fd8220.jpg?w=350&h=200&crop=1 1x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2018\/07\/60d90dc0-44f5-4188-acb0-74ecc2fd8220.jpg?w=525&h=300&crop=1 1.5x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2018\/07\/60d90dc0-44f5-4188-acb0-74ecc2fd8220.jpg?w=700&h=400&crop=1 2x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2018\/07\/60d90dc0-44f5-4188-acb0-74ecc2fd8220.jpg?w=1050&h=600&crop=1 3x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2018\/07\/60d90dc0-44f5-4188-acb0-74ecc2fd8220.jpg?w=1400&h=800&crop=1 4x"},"classes":[]},{"id":19913,"url":"https:\/\/www.ae.com\/aerie-real-life\/2015\/02\/17\/retro-swim-with-lush-to-blush\/","url_meta":{"origin":23636,"position":3},"title":"Retro swim with Lush to Blush","author":"Aerie","date":"February 17, 2015","format":false,"excerpt":"Whether you have a beach trip in the works (Spring Break anyone?) or you've been dreaming of soaking up some sun, it's officially time for Aerie Swim. Bikini or\u00a0One Piece, Classic or\u00a0Retro, we've got you covered!\u00a0Undecided? You can\u00a0Mix & Match\u00a0until you've found the perfect combo. Megan from Lush to Blush\u00a0took\u2026","rel":"","context":"In "Style & Trends"","block_context":{"text":"Style & Trends","link":"https:\/\/www.ae.com\/aerie-real-life\/category\/style-trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2015\/02\/aeostyle6.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2015\/02\/aeostyle6.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2015\/02\/aeostyle6.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2015\/02\/aeostyle6.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":26140,"url":"https:\/\/www.ae.com\/aerie-real-life\/2016\/04\/05\/the-audrey-bra-a-fave-bra-now-in-swim\/","url_meta":{"origin":23636,"position":4},"title":"Audrey: A fave bra fit, now in swim","author":"Aerie","date":"April 5, 2016","format":false,"excerpt":"A fave bra, now in swim! The Audrey Bra is now available in swim with the same great demi coverage and multi-way conversion. Whether you're heading to the beach or lounging by the\u00a0pool, Aerie Swim\u00a0is ready to help warm thing up!\u00a0Luisa from Peaches to Pearls\u00a0steps up her poolside game by\u2026","rel":"","context":"In "Style & Trends"","block_context":{"text":"Style & Trends","link":"https:\/\/www.ae.com\/aerie-real-life\/category\/style-trends\/"},"img":{"alt_text":"ShelbyRaePhotographs-1","src":"https:\/\/americaneagleoutfitters.files.wordpress.com\/2016\/04\/shelbyraephotographs-1.jpg?w=350&h=200&crop=1","width":350,"height":200,"srcset":"https:\/\/americaneagleoutfitters.files.wordpress.com\/2016\/04\/shelbyraephotographs-1.jpg?w=350&h=200&crop=1 1x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2016\/04\/shelbyraephotographs-1.jpg?w=525&h=300&crop=1 1.5x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2016\/04\/shelbyraephotographs-1.jpg?w=700&h=400&crop=1 2x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2016\/04\/shelbyraephotographs-1.jpg?w=1050&h=600&crop=1 3x, https:\/\/americaneagleoutfitters.files.wordpress.com\/2016\/04\/shelbyraephotographs-1.jpg?w=1400&h=800&crop=1 4x"},"classes":[]},{"id":32650,"url":"https:\/\/www.ae.com\/aerie-real-life\/2018\/01\/18\/love-the-swim-youre-in-is-back\/","url_meta":{"origin":23636,"position":5},"title":"Love the swim you’re in… is BACK!","author":"Aerie","date":"January 18, 2018","format":false,"excerpt":"For the third year in a row, we want #AerieREAL girls everywhere to LOVE THE SWIM YOU'RE IN! Last year, you helped us raise more than $15K for the National Eating Disorders Association (NEDA). Check out some inspo from the amazing photos YOU posted last year. This year, our campaign\u2026","rel":"","context":"In "Better World"","block_context":{"text":"Better World","link":"https:\/\/www.ae.com\/aerie-real-life\/category\/better-world\/"},"img":{"alt_text":"","src":"https:\/\/videos.files.wordpress.com\/iyY3S7Kr\/ugc_hd.original.jpg?w=350&h=200&crop=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/posts\/23636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/comments?post=23636"}],"version-history":[{"count":4,"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/posts\/23636\/revisions"}],"predecessor-version":[{"id":43011,"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/posts\/23636\/revisions\/43011"}],"wp:attachment":[{"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/media?parent=23636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/categories?post=23636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/tags?post=23636"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.ae.com\/aerie-real-life\/wp-json\/wp\/v2\/tribe_events_cat?post=23636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}