{"id":34000,"date":"2018-08-15T16:00:40","date_gmt":"2018-08-15T16:00:40","guid":{"rendered":"http:\/\/blog.ae.com?p=34000&#038;preview=true&#038;preview_id=34000"},"modified":"2019-04-23T15:22:11","modified_gmt":"2019-04-23T15:22:11","slug":"theres-aeriereal-in-store-for-you","status":"publish","type":"post","link":"https:\/\/www.ae.com\/aerie-real-life\/2018\/08\/15\/theres-aeriereal-in-store-for-you\/","title":{"rendered":"There&#8217;s #AerieREAL in store for you"},"content":{"rendered":"\n<p>Feelings change. Bodies change. We&#8217;re changing with you.&nbsp;Finding <a href=\"https:\/\/www.ae.com\/aerie-bras\/web\/s-cms\/8240005?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_14\" target=\"_blank\" rel=\"noopener noreferrer\">a bra<\/a> you love should be empowering. That&#8217;s why we&#8217;ve created a new bra fitting experience.&nbsp;We spoke with the Lead of Store Operations, Christina Daniels, about the experience. Read on to see why you should head to your <a href=\"https:\/\/storelocations.ae.com\/search.html?navdetail?icid=aerie_Social_WP_180813_13\" target=\"_blank\" rel=\"noopener noreferrer\">local Aerie store<\/a> for a free bra fitting from one of our&nbsp;<a href=\"https:\/\/www.ae.com\/bras-aerie-bff-best-fit-finder-white\/aerie\/s-prod\/0735_8132_100?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_12\" target=\"_blank\" rel=\"noopener noreferrer\">BFF&#8217;s (Best Fit Finders).&nbsp;<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Fm2kmSbO6Dg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/storelocations.ae.com\/search.html?navdetail?icid=aerie_Social_WP_180813_13\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"4327\" height=\"5875\" src=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg\" alt=\"There's #AerieREAL In Store For You\" class=\"wp-image-34055\" srcset=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg 4327w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=221,300 221w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=768,1043 768w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=1508,2048 1508w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=1131,1536 1131w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=372,505 372w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=1280,1738 1280w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=584,793 584w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/14.jpg?resize=210,285 210w\" sizes=\"auto, (max-width: 4327px) 100vw, 4327px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Tell us about the new bra fitting experience in store! What makes it different from anything Aerie girls have experienced before?<\/strong><\/p>\n\n\n\n<p>I think one of the problems is the stereotype behind bra fittings. We did A TON of research as a brand and our girl was saying it was overwhelming, she felt super critical of her body, she was anxious and overall it was just unpleasant. But when you have a good, comfortable bra (and an awesome bra fitting experience)- you feel Ah-mazing and that is what we want for every girl. And I worked in stores too- there is seriously no better feeling than changing a woman\u2019s confidence by just helping her with <a href=\"https:\/\/www.ae.com\/aerie-bras\/web\/s-cms\/8240005?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_14\" target=\"_blank\" rel=\"noopener noreferrer\">a bra<\/a>. It is one of the reasons I\u2019ve been with the brand for so long!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.ae.com\/bras-aerie-bff-best-fit-finder-white\/aerie\/s-prod\/0735_8132_100?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_12\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"3293\" height=\"3293\" src=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg\" alt=\"There's #AerieREAL In Store For You\" class=\"wp-image-34054\" srcset=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg 3293w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=150,150 150w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=300,300 300w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=768,768 768w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=2048,2048 2048w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=1536,1536 1536w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=505,505 505w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=1280,1280 1280w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=584,584 584w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/121.jpg?resize=210,210 210w\" sizes=\"auto, (max-width: 3293px) 100vw, 3293px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Our new <a href=\"https:\/\/www.ae.com\/bras-aerie-bff-best-fit-finder-white\/aerie\/s-prod\/0735_8132_100?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_12\" target=\"_blank\" rel=\"noopener noreferrer\">BFF (Best Fit Finder) measuring technique<\/a> is so quick &amp; easy! Tell us more.<\/strong><\/p>\n\n\n\n<p>I am SO EXCITED for this <a href=\"https:\/\/www.ae.com\/bras-aerie-bff-best-fit-finder-white\/aerie\/s-prod\/0735_8132_100?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_12\" target=\"_blank\" rel=\"noopener noreferrer\">tape<\/a>. Usually you see associates kind of fumbling and trying to do quick math with the measuring tape (which I am seriously terrible at so I feel their pain), but those days are gone. This tape tells you EXACTLY what your band size is and what your cup size is \u2013no math required. It also tells you your sister size, which is a game changer. For those that don\u2019t know what a sister size is, it is a comparable bra size to the one you measured. It holds the same amount of breast tissue but the band size differs. So sometimes girls find a better fit with their sister size, but this info is also good to know if your measured size in your fave color is sold out and feel like your heart can\u2019t go on without it, in which case, again, I can relate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.ae.com\/bras-aerie-bff-best-fit-finder-white\/aerie\/s-prod\/0735_8132_100?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_12\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"6570\" height=\"4380\" src=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg\" alt=\"There's #AerieREAL In Store For You\" class=\"wp-image-34058\" srcset=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg 6570w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=300,200 300w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=768,512 768w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=2048,1365 2048w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=1536,1024 1536w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=758,505 758w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=1280,853 1280w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=584,389 584w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/211.jpg?resize=210,140 210w\" sizes=\"auto, (max-width: 6570px) 100vw, 6570px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.ae.com\/bras-aerie-bff-best-fit-finder-white\/aerie\/s-prod\/0735_8132_100?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_12\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"6570\" height=\"4380\" src=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg\" alt=\"There's #AerieREAL In Store For You\" class=\"wp-image-34057\" srcset=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg 6570w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=300,200 300w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=768,512 768w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=2048,1365 2048w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=1536,1024 1536w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=758,505 758w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=1280,853 1280w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=584,389 584w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/19.jpg?resize=210,140 210w\" sizes=\"auto, (max-width: 6570px) 100vw, 6570px\" \/><\/a><\/figure>\n\n\n\n<p><strong>What is a BFF?<\/strong><\/p>\n\n\n\n<p>When you say \u201cBFF\u201d you probably think of someone supportive, honest, fun and understanding. So our Aerie BFFs, or <a href=\"https:\/\/www.ae.com\/bras-aerie-bff-best-fit-finder-white\/aerie\/s-prod\/0735_8132_100?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_12\" target=\"_blank\" rel=\"noopener noreferrer\">Best Fit Finders<\/a>, are exactly that. They are the best of the best in our stores (I clearly like the word \u201cbest\u201d). These are our associates that have a ton of experience and are truly the bra fitting pros. They know all of the in\u2019s and out\u2019s of our collection, fitting and troubleshooting. So if you are in store looking for a fitting- look for the girls with \u201cBFF\u201d on their name badge + booty bag (our new fanny packs)!<\/p>\n\n\n\n<p><strong>How is the #AerieREAL love being shared by our BFFs throughout the bra fitting experience? (ie. body project training)<\/strong><\/p>\n\n\n\n<p>This new experience is quick and easy, but our goal is to have you leave feeling more confident and more beautiful than when you walked in. We know shopping for intimates is a super vulnerable experience- and we\u2019ve all been there. So we\u2019ve armed our associates with some tools to help make you feel good. We\u2019ve trained associates to take the focus off of the number and size and just focus on how she feels. Sometimes your bra is the first thing you want to take off, but that shouldn\u2019t be the case! At the end of the day- we want her to feel good and more importantly, feel comfortable. We\u2019ve also given associates training on what to do if they are hearing customers feeling insecure and how associates can combat it. Working in stores, you have women whose bodies have changed, they gained or lost weight, just had a baby or have just gone through puberty- associates need to be comfortable handling all of that and the emotions that come along with it. We\u2019ve also amped up the information we\u2019ve given associates on our bra collection so they can truly help find you the right bra to make you feel good.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/storelocations.ae.com\/search.html?navdetail?icid=aerie_Social_WP_180813_13\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"6147\" height=\"4092\" src=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg\" alt=\"Processed with VSCO with a6 preset\" class=\"wp-image-34056\" srcset=\"https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg 6147w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=300,200 300w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=768,511 768w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=2048,1363 2048w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=1536,1023 1536w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=759,505 759w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=1280,852 1280w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=584,389 584w, https:\/\/www.ae.com\/aerie-real-life\/wp-content\/uploads\/2018\/08\/231.jpg?resize=210,140 210w\" sizes=\"auto, (max-width: 6147px) 100vw, 6147px\" \/><\/a><\/figure>\n\n\n\n<p><strong>What would you say to someone who is nervous about coming into our store to get a bra fitting for the first time?<\/strong><\/p>\n\n\n\n<p>\u201cJust do it\u201d- Nike, but also\u2026me. Bra Fittings are more fun and easy than what you probably have pictured in your head. A fitting is truly key to finding your best most comfortable size and style. Plus our Aerie associates are seriously so amazing. I have been in a ton of stores these past few months working on this new training program and it astounds me how passionate each and every associate is. They are going to find you a bra you\u2019ll love and have you walking out feelin\u2019 like Beyonce. So seriously, just do it.<\/p>\n\n\n\n<p>Can&#8217;t make it to the <a href=\"https:\/\/storelocations.ae.com\/search.html?navdetail?icid=aerie_Social_WP_180813_13\" target=\"_blank\" rel=\"noopener noreferrer\">store<\/a>? Order your fave styles online with free shipping and free returns when you buy a <a href=\"https:\/\/www.ae.com\/aerie-bras\/web\/s-cms\/8240005?cm=sUS-cUSD&amp;icid=aerie_Social_WP_180813_14\" target=\"_blank\" rel=\"noopener noreferrer\">bra or bralette<\/a>.<\/p>\n\n\n\n<p>Feel good inside and out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feelings change. Bodies change. We&#8217;re changing with you.&nbsp;Finding a bra you love should be empowering. That&#8217;s why we&#8217;ve created a new bra fitting experience.&nbsp;We spoke with the Lead of Store Operations, Christina Daniels, about the experience. Read on to see why you should head to your local Aerie store for a free bra fitting from [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"callout_image":38585,"mobile_callout_image":38585,"_subheading":"","_tribe_rsvp_for_event":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[7],"tags":[189,260,192],"tribe_events_cat":[],"class_list":["post-34000","post","type-post","status-publish","format-standard","hentry","category-style-trends","tag-aeriereal","tag-how-to","tag-real-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>There&#039;s #AerieREAL in store for you - #AerieREAL Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ae.com\/aerie-real-life\/2018\/08\/15\/theres-aeriereal-in-store-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There&#039;s #AerieREAL in store for you\" \/>\n<meta property=\"og:description\" content=\"Feelings change. 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