{"id":4491,"date":"2013-09-27T16:49:06","date_gmt":"2013-09-27T16:49:06","guid":{"rendered":"http:\/\/www.ae.com\/blog\/?p=4491"},"modified":"2026-03-27T05:53:15","modified_gmt":"2026-03-27T05:53:15","slug":"behind-the-scenes-at-the-bright-pink-aerie-ribbon-build","status":"publish","type":"post","link":"https:\/\/www.ae.com\/aerie-real-life\/2013\/09\/27\/behind-the-scenes-at-the-bright-pink-aerie-ribbon-build\/","title":{"rendered":"Behind the scenes at the Bright Pink &#038; Aerie ribbon build"},"content":{"rendered":"\n<p>Let&#8217;s start the weekend with a riddle. Ready? What stands 24 feet tall, is adorned with over 1500 bras, and is positioned on the lawn of our <a href=\"http:\/\/on.ae.com\/1fvEsFy\">American Eagle headquarters<\/a>?<\/p>\n\n\n\n<p>Do you need a hint? Hmm&#8230;I can&#8217;t give it away too easily&#8230;<\/p>\n\n\n\n<p><strong>Hint 1:<\/strong> <a title=\"#AerieSupports on Twitter \" href=\"http:\/\/on.ae.com\/1eNmE7D\" target=\"_blank\" rel=\"noopener noreferrer\">#AerieSupports<\/a><\/p>\n\n\n\n<p><strong>Hint 2:<\/strong> It&#8217;s bright pink!<\/p>\n\n\n\n<p>Got it? Thought so! Last Wednesday, our <a href=\"http:\/\/on.ae.com\/1fvEsFy\">Aerie <\/a>team gathered volunteers across the company to construct a Breast Cancer ribbon embellished and decorated with&#8230;bras! The goal of this stunning structure was to bring awareness, hope, and inspiration to women everywhere. These past weeks we have teamed up with the non-profits, <a title=\"Bright Pink\" href=\"http:\/\/www.brightpink.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bright Pink<\/a> and <a title=\"Rethink\" href=\"http:\/\/rethinkbreastcancer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rethink<\/a>. Both partners share a mission of focusing on early detection and <a title=\"Prevention Strategies \" href=\"http:\/\/www.brightpink.org\/knowledge-is-power\/breast-ovarian-health\/\" target=\"_blank\" rel=\"noopener noreferrer\">prevention of breast and ovarian cancers <\/a>in young women with <a title=\"How to &quot;Rethink&quot;\" href=\"http:\/\/rethinkbreastcancer.com\/about-rethink\/old-think-vs-rethink\/\" target=\"_blank\" rel=\"noopener noreferrer\">cutting-edge breast cancer education<\/a>.<\/p>\n\n\n\n<p>So, how do you create a 2 story ribbon made from bras? Take a peek behind-the-scenes below!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/171.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/181.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/110.jpg?w=600&amp;h=600\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><figcaption>And, it begins!<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/22.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure>\n\n\n\n<p>\nWe were thinking pink from head to toe!\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/71.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><figcaption>Our merchants and store operations team bring out the bras!<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/121.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/81.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/201.jpg?w=700&amp;h=394\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\" class=\"wp-image-4517\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/111.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/91.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/191.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/101.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/51.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<p>Okay, the ribbon is officially covered in pink bras. But, &#8230; how do we stand it up?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/41.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<p>Talk about girl power! (And, guy power too! You can&#8217;t see it, but they pushed it up on the other side!)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/161.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"http:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/211.jpg\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/211.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\" class=\"wp-image-4519\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Our fabulous marketing team did a great job organizing the event!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/151.jpg?w=600&amp;h=605\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/141.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\" class=\"wp-image-4509\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/1209307_10151865640425236_1741212171_n1.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\" class=\"wp-image-4516\"\/><\/figure><\/div>\n\n\n\n<p>Show your support! <a title=\"Shop Aerie.com!\" href=\"http:\/\/on.ae.com\/1fvEsFy\">Online <\/a>and in-stores now, find our <a title=\"Limited-Edition Bright Pink Bridget Bra \" href=\"http:\/\/on.ae.com\/1eNnlxZ\" target=\"_blank\" rel=\"noopener noreferrer\">Limited Edition Bright Pink Bridget Bra<\/a>. 100% of the sales go towards Bright Pink!<\/p>\n\n\n\n<p>Want to learn more?&nbsp;&nbsp;Join <a title=\"Tweet @Aerie\" href=\"https:\/\/twitter.com\/Aerie\" target=\"_blank\" rel=\"noopener noreferrer\">@Aerie<\/a> and <a title=\"Tweet @BeBrightPink\" href=\"https:\/\/twitter.com\/BeBrightPink\" target=\"_blank\" rel=\"noopener noreferrer\">@BeBrightPink<\/a> at <a title=\"#AerieSupports\" href=\"http:\/\/on.ae.com\/1eNmE7D\" target=\"_blank\" rel=\"noopener noreferrer\">#AerieSupports<\/a>! Next, Tuesday, October 1st, &nbsp;from 2-3 PM, we are kicking off Breast Cancer with a twitter chat with CEO and Founder of <a title=\"BrightPink.org\" href=\"http:\/\/www.brightpink.org\/\">Bright Pink<\/a>, <a title=\"Meet Lindsay Avner\" href=\"http:\/\/www.brightpink.org\/our-leadership\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lindsay Avner<\/a>! See you there!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/americaneagleoutfitters.files.wordpress.com\/2013\/09\/chat-invite1.jpg\" alt=\"Behind the Scenes at the Bright Pink and Ribbon Build\" class=\"wp-image-4520\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s start the weekend with a riddle. Ready? What stands 24 feet tall, is adorned with over 1500 bras, and is positioned on the lawn of our American Eagle headquarters? Do you need a hint? Hmm&#8230;I can&#8217;t give it away too easily&#8230; Hint 1: #AerieSupports Hint 2: It&#8217;s bright pink! Got it? Thought so! Last [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":4501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"callout_image":43001,"mobile_callout_image":null,"_subheading":"","_tribe_rsvp_for_event":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[3,2],"tags":[497,4692,92,17],"tribe_events_cat":[],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes","category-better-world","tag-aeriesupports","tag-better-world","tag-behind-the-scenes","tag-bright-pink"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind the scenes at the Bright Pink &amp; Aerie ribbon build - #AerieREAL Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ae.com\/aerie-real-life\/2013\/09\/27\/behind-the-scenes-at-the-bright-pink-aerie-ribbon-build\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the scenes at the Bright Pink &amp; Aerie ribbon build\" \/>\n<meta property=\"og:description\" content=\"Let&#8217;s start the weekend with a riddle. 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