{"id":50290,"date":"2020-07-28T07:00:00","date_gmt":"2020-07-28T07:00:00","guid":{"rendered":"https:\/\/www.ae.com\/aerie-real-life\/?p=50290"},"modified":"2023-01-30T15:21:16","modified_gmt":"2023-01-30T15:21:16","slug":"introducing-offline-by-aerie","status":"publish","type":"post","link":"https:\/\/www.ae.com\/aerie-real-life\/2020\/07\/28\/introducing-offline-by-aerie\/","title":{"rendered":"Introducing OFFLINE by Aerie"},"content":{"rendered":"
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We spoke with Designer Morgan C. and Associate Merchant Martha L. about the launch of our newest activewear collection, OFFLI<\/em>NE<\/a> by Aerie. Read on below to see what makes OFFLI<\/em>NE<\/a> different than your traditional activewear brand and what you can expect from the collection. <\/p>\n\n\n

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What inspired the team to create OFFLI<\/em>NE?  What does the name \u201cOFFLI<\/em>NE\u201d mean?<\/strong><\/p>\n\n\n\n

MC: With the success of Chill. Play. Move, we found ourselves\u2014and our customer\u2014craving more.  We couldn\u2019t wait to create a well-rounded collection that offers pieces for working out, getting to and from, and all the places in between (even the couch)! We wanted to use our brand to inspire our girl to be the best version of herself through a healthy, balanced, and active lifestyle.<\/p>\n\n\n\n

ML: OFFLI<\/em>NE<\/a> really means taking back your time. We\u2019re so connected and we\u2019re always expected to be \u201cON!\u201d  And now, more than ever, it\u2019s important to \u201cgo offline\u201d or take a break from school, work, or Instagram. It\u2019s all about taking time for yourself and moving in a way that makes you feel good! That really embodies what we\u2019re standing for with this brand: getting REAL about activewear.  It\u2019s not about being perfect, or having everything figured out. It\u2019s about moving every day because it feels good\u2014OR\u2014 just moving from your bed to the couch! Because sometimes, we need a break (and it’s ok to admit that). So, as Aerie is dedicated to building confidence in young women, we will be committed to women\u2019s health: mind, body, and soul. That includes mental health, which is just as important as physical health.<\/p>\n\n\n

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What sets O<\/em>FFLI<\/em>NE  apart from other activewear collections?<\/strong><\/p>\n\n\n\n

MC: At OFFLI<\/em>NE<\/a>, details are key. From thumbholes to pockets, every little detail has been carefully thought out to make sure that we are giving our girl the best functioning product (all while looking super cute).  We have incorporated a lot of fun colors, prints, and feminine details that you won\u2019t see from other brands.  Comfort is always at the top of mind, and in true aerie fashion everything is SUPER soft. We are constantly wearing and testing our product to make sure that we have the best fabrics and fits out there.  We are also excited to be standing behind sets as well as mix and match.  So, not only can our girl pair her favorite sports bra<\/a> back to a legging, she can pair it with a running short, or bike short<\/a>, or match those bottoms back to one of our super cute tanks<\/a>! Layer all of it under our amazing fleece\u2026the possibilities are endless.<\/p>\n\n\n\n

ML: In addition to all of the amazing product, we\u2019re taking a FUN approach to activewear! We believe movement helps you become the best version of yourself.  This includes ALL types of movement.  We support moving in whatever way makes you feel good! Yoga, jumping rope, running, walking your dog, or having a dance party\u2026 It\u2019s so important to have fun while you move! I think that\u2019s a big factor in what sets us apart. We are moving to have fun and are not taking ourselves too seriously while we\u2019re doing it!  Our love of fun prints, exciting colors and feminine details really helps bring the little things to life! Along with movement, music is another important element of this brand. Music and movement are SO intertwined.  Music can pump you up for a big run, or can calm you down for mindful meditation.  We love how music adds a fun and playful element to this brand.<\/p>\n\n\n

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There are several different fabrics to choose from. Can you explain what makes each one different?<\/strong><\/p>\n\n\n\n

MC + ML:<\/strong> All of our fabrics have been meticulously chosen with movement and comfort in mind. Because of this, a majority of our fabrics have spandex in them so that they can stretch and move with our girl throughout her day, (whether she is sitting on the couch or going to a sweaty workout).  <\/p>\n\n\n\n

We\u2019ll be launching with 5 core leggings fabrics, as well as some fun and exciting novelty.  We are also super excited to be taking our leggings fabrics and using them for bras<\/a>, joggers, tanks<\/a>, and more.  We\u2019ve got a wide range of leggings fabrics (so that we can offer a legging for everyone and every activity). Our 5 core fabrics are:<\/p>\n\n\n

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OG \u2013 The original every day cotton that our girl knows and loves.  It\u2019s really soft and makes for really comfy lazy day leggings \u2013 from coffee, to walking the dog, to class, they are just super easy.<\/p>\n\n\n

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Real Me \u2013 Our number one fabric (and my personal favorite).  Real Me has 360\u00b0<\/strong> stretch that moves with you perfectly.  It\u2019s like a second skin and has an amazing, weightless feel.  It\u2019s great for literally any and every activity.  Our creative director loves it for spin class, and I wear it for dance and aerial classes.<\/p>\n\n\n

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The Hugger \u2013 Super soft and has been lightly brushed both inside and out.  We named it The Hugger because when you wear it, it really does feel like you\u2019re being wrapped in a hug.  The hugger is great for yoga, pilates, barre, and is honestly just an amazing all-around legging.<\/p>\n\n\n

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Goals \u2013 Our most supportive fabric with a cool slick feel. Great for the sweatiest of workouts.<\/p>\n\n\n

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Warmup \u2013 The Warmup Legging has a super soft brush interior with a smooth surface.  Our Warmup leggings are made from recycled plastic bottles, so they are Real Good! I love this fabric for going on a hike on a crisp fall day, grocery store runs, and wearing on airplanes or roadtrips. <\/p>\n\n\n\n

In addition to these core fabrics, we\u2019ll also be offering some exciting novelty fabrics including shine, ribbed, and seamless! This adds an extra bit of trend and fun to round out our leggings collection.<\/p>\n\n\n\n

And last but not least: we\u2019re OBSESSED with our new Over The Top \u201cOTT\u201d fleece fabric.  It\u2019s next level soft and has spandex in it so that it moves with you.  This fabric is offered in a hoodie silhouette that\u2019s longer length (and of course has pockets).  It\u2019s also offered in a super easy jogger with a roll over waistband\u2014the perfect matching set!   We love to layer these over our leggings and bike shorts<\/a> going to and from a workout. They look and feel amazing on their own, too.<\/p>\n\n\n

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Are there any new products in this collection that our brand hasn\u2019t offered before?<\/strong><\/p>\n\n\n\n

MC: We are really excited to be offering the full package to our girl. Our leggings have been a huge hit, so we\u2019re leveraging those amazing fabrics and creating her favorite bras<\/a> and tops<\/a>! We\u2019ve got a great variety of top silhouettes for her to layer and play around with as well.  We\u2019re really excited to launch items like running shorts, nylon pants, windbreakers, and tennis skirts which can really complete her look.<\/p>\n\n\n\n

ML: To round out the great apparel that Morgan mentioned, we\u2019ll also have OFFLI<\/em>NE accessories.  Hats, bags, water bottles, select footwear and socks (of course)!  Scrunchies and headbands in her fave matchback legging fabrics and prints, too\u2014talk about an outfit completer! And our new beauty brand, Minimal-ish, launches in BTS as well. It\u2019s perfect for all the essentials she needs in her gym bag!<\/p>\n\n\n

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Which piece from this collection are you most excited about, and why?<\/strong><\/p>\n\n\n\n

MC: Do I have to pick one?!? I\u2019m super excited about literally everything<\/em>.  I think the first thing that I\u2019ll be adding to my shopping cart is the tennis skirt. It\u2019s going to sound silly, but I\u2019ve always wanted to be good at tennis because I thought the outfits were so cute.  I don\u2019t play tennis, and will honestly be wearing this to the grocery store, but I just can\u2019t wait! It\u2019s so flirty and comfy.  I\u2019m also really excited for our unitard.  I\u2019ve always been obsessed with unitards\u2014love the versatility of how it can be layered but also love when worn on its own\u2014no shirts falling into your face during a down dog!  Also, the prints from this season are SOOOO good.  I just can\u2019t wait to wear everything leopard and camo.<\/p>\n\n\n\n

ML: If you love our Real Me Leggings you HAVE to try our Real Me Hybrid Jogger! Think the Real Me fabric you love + the jogger silhouette you need (including POCKETS)! for the ultimate go-to, go-anywhere, do-anything outfit! Not to mention our Real Me Strappy Bra and Real Me Tank!<\/p>\n\n\n\n

The Real Me Strappy Bra features a beautiful strappy back detail, longline body and removable pads. The Real Me Tank is a perfect work out top.  It fits close to your body, has a feminine racerback detail, and has a shelf for extra support.   We LOVE being able to offer our #1 fabric in all of these great new silhouettes! You HAVE to try them all. <\/p>\n\n\n

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What OFFLI<\/em>NE<\/a> style are you most excited about? Comment below & tell us!<\/p>\n","protected":false},"excerpt":{"rendered":"

We spoke with Designer Morgan C. and Associate Merchant Martha L. about the launch of our newest activewear collection, OFFLINE by Aerie. Read on below to see what makes OFFLINE different than your traditional activewear brand and what you can expect from the collection.  What inspired the team to create OFFLINE?  What does the name \u201cOFFLINE\u201d […]<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"callout_image":50380,"mobile_callout_image":null,"_subheading":"","_tribe_rsvp_for_event":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[7],"tags":[4674,5719,3275],"tribe_events_cat":[],"class_list":["post-50290","post","type-post","status-publish","format-standard","hentry","category-style-trends","tag-health-wellness","tag-style-trends","tag-vision-goals"],"yoast_head":"\nIntroducing OFFLINE by Aerie - #AerieREAL Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ae.com\/aerie-real-life\/2020\/07\/28\/introducing-offline-by-aerie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing OFFLINE by Aerie\" \/>\n<meta property=\"og:description\" content=\"We spoke with Designer Morgan C. and Associate Merchant Martha L. about the launch of our newest activewear collection, OFFLINE by Aerie. 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