{"id":65042,"date":"2022-12-02T09:00:00","date_gmt":"2022-12-02T09:00:00","guid":{"rendered":"https:\/\/www.ae.com\/aerie-real-life\/?p=65042"},"modified":"2022-12-05T14:03:59","modified_gmt":"2022-12-05T14:03:59","slug":"a-pj-party-to-remember-behind-the-scenes-of-a-special-holiday-photoshoot","status":"publish","type":"post","link":"https:\/\/www.ae.com\/aerie-real-life\/2022\/12\/02\/a-pj-party-to-remember-behind-the-scenes-of-a-special-holiday-photoshoot\/","title":{"rendered":"A PJ Party to Remember! Behind-the-Scenes of a Special Holiday Photoshoot"},"content":{"rendered":"\n

This year, the creative minds behind the Aerie<\/a> brand came together for a photoshoot unlike anything we’ve ever done! We threw an exciting PJ<\/a> party for our associates to celebrate the holiday season in our favorite thing: all comfy everything! We caught up with Summer, our VP of Aerie Creative Design, to hear all about the hard work and preparation that went into creating everything from the concept to the final images. <\/p>\n\n\n\n

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What was the inspiration for this photoshoot?<\/strong><\/p>\n\n\n\n

First, I should share the \u201cchallenge\u201d. In addition to shooting a new arrivals<\/a> capsule, we were asked to rethink about how PJ pants<\/a> could show up differently and have a more interruptive moment. Some chit chat about seasonality, Friendsgiving and holiday get-togethers led to a mention ugly sweater<\/a> parties, which then led to the question, \u201cwhy do the sweaters<\/a> need to be ugly?\u201d … Well, they don\u2019t! They can be cool vintage sweaters that are styled back to our PJs<\/a> for a quirky & fresh update to wear out. BINGO! From there, the hunt for sweaters commenced and inspiration began to accumulate.<\/p>\n\n\n\n

My brain (like most) is constantly flooded with inspiration from everywhere for a multitude of simultaneous projects so I like to start with a good ol\u2019 list to help inform the creative photo\/video direction, location, props, and cast.<\/p>\n\n\n\n

\u2022 VINTAGE SWEATERS (sweater stories)<\/p>\n\n\n\n

\u2022 Reindeer. Snowflakes. Fair isle. (Like the matching sweaters Uncle John & Aunt Barb wore from Thanksgiving to New Years. Quintessential nostalgia.)<\/p>\n\n\n\n

\u2022 A one-of-a-kind thrift shop find. A hand-knitted treasure, made for you! Worn-in cozy perfection. Less than $20! Nothing compares to something that was made with love and has stood the test of time.<\/p>\n\n\n\n

\u2022 An ex bf\u2019s AE sweater from the 90s that is somehow still saturated with the scent of high school cologne.<\/p>\n\n\n\n

\u2022 Velvet. Tinsel. Crystal. Technicolor. Solid Gold. Plaidness (yes, that\u2019s plaid + madness). Memorable movie characters. Planimetric composition. Flash photography. Edgar Leetag (American painter). Barrettes. Berets. Top hat. Sweatbands. Swim. Red lipstick. Holiday party invitations. Real photo albums. Smells & tastes like a good memory. Sounds like…<\/p>\n\n\n\n