Real Good
Made with the planet in mind.
Love your ‘fit, love your planet with Real Good.
As part of our broader sustainability goals, we’ve made a commitment to moving toward more sustainable raw materials and reducing our water and energy usage.
Real Good
Made with the planet in mind.
Love your ‘fit, love your planet with Real Good.
As part of our broader sustainability goals, we’ve made a commitment to moving toward more sustainable raw materials and reducing our water and energy usage.
Look for the “Real Good” Badge
You’ll find it on select styles in stores and online that are made from more sustainable raw materials or using more sustainable techniques, such as in a factory that meets expectations for our Water Leadership Program.
Look for the “Real Good” Badge
You’ll find it on select styles in stores and online that are made from more sustainable raw materials or using more sustainable techniques, such as in a factory that meets expectations for our Water Leadership Program.
The water saved by every pair of Real Good jeans on average.
The amount by which we’ve reduced the water used to make each pair of jeans.
The number of plastic bottles used in recycled polyester in 2022 alone.
Real Good Upcycled
A limited collection, made by gathering excess denim from AE factories and turning it into new jeans – reducing waste and meeting a higher set of standards for sustainability.
Real Good Upcycled
A limited collection, made by gathering excess denim from AE factories and turning it into new jeans – reducing waste and meeting a higher set of standards for sustainability.
