Every pair of Real Good jeans saves 7 gallons of water on average, compared to our past denim production.

Our factories saved 1.8 billion gallons of water in 2020 alone.

We've reduced the amount of water used per pair of jeans by 21% (with a goal of 30%).

We've used the equivalent of 60 million plastic bottles in recycled polyester.

We've more than doubled the amount of cotton sourced through the Better Cotton Initiative from 15% in 2019 to 37% in 2020.

89% of our denim laundries recycle the water they use to make AE jeans.

More than 569,000 pairs of jeans have been donated and turned into home insulation through the Blue Jeans Go Green program.

Men's Real Good Accessories

Accessories