Our Values

We believe the best way to live our lives and love our jobs is to live our values.

Our five core company values are:

  • People
  • Integrity
  • Passion
  • Innovation
  • Teamwork

These values capture our company spirit and drive our organizational vision and goals. They are prominent in our Associate Performance Evaluations and serve as key criteria for our recognition programs.

Our Live Your Life Love Your Job campaign is an extension of these values. It inspires our work. It drives us to treat our fellow associates with respect. It is the frame of mind that guides our brand and our culture.

"When AEO was getting ready to launch our children's clothing line, the company needed to add an extra product safety layer to many people's roles and responsibilities. Universally, throughout the company, these new roles were embraced without objection. It was clear that, in order to provide the safest possible product to our customers, this was something we had to do and do well...and it was done. To me, this reflects the integrity of the people working for the company."
- Rebecca G., Legal