Boot The Bottle

It's easy to give up your non-reusable plastic water bottle habit when you're trading it for the future of sustainable hydration. In 2013, as part of our Live Your Life, Save Your Planet campaign, American Eagle Outfitters distributed reusable water bottles to all of our corporate associates. We then set up EVIVE bottle cleaning and water refilling stations in our offices. This sustainable system was developed by a local Pittsburgh entrepreneur to deliver drinking water while also providing a sanitation system to keep reusable bottles clean for everyday use. In just one year, our associates have prevented more than 50,000 disposable bottles from ending up in landfills.