There’s no one right way to give back. And while there’s no one right time either, there’s something about the holiday season that fosters a heightened spirit of empathy and compassion as we share special moments with loved ones. Food is a universal connector throughout many such moments, which is why we at Aerie are partnering with Feeding America ® in order to help in the fight to end hunger.

Kicking off on World Kindness Day (Nov. 13), Aerie will help donate five meals* for EVERY purchase in-stores and online until Nov. 15, committing to up to 500,000 meals. Plus, from Nov. 13—25, Aerie will help donate 20 meals for every purchase made using your Aerie REAL Rewards credit card in-stores and online, up to 1 million meals. The giving doesn’t have to stop there — look out for a special donation option at checkout next time you visit an Aerie store up until Dec. 24.

UPDATE (Dec. 22): Since the campaign has kicked off, your support has helped us surpass $1.3M in funds donated. This will help provide more than 13 million meals through Feeding America’s food bank network!

Are you and your loved ones giving back this holiday? Let us know how you’re supporting the community by sharing your stories below in the comments.

*$1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks.

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